STREAMLINEDASSET CREATIONCreate and adapt more marketing assets at scale.Faster, more efficiently, and at lower cost.

© Luxus, All rights reserved 2July 3, 2015

DrafthorseMarketing Enablement

3© Luxus, All rights reserved

What is Drafthorse?

July 3, 2015

Drafthorse is a marketing enablement platform that enables internal and external stakeholders to create and adapt marketing assets based on centrally managed templates.

Drafthorse drives business value impact through three key benefits:

Enforcing brand governance and driving consistency across marketing executions and channels with centralised templates.

Reducing time-to-market 90% by enabling stakeholders to create and adapt assets and asset templates with a self-service model.

Reducing production costs by on average 75-85% by eliminating inefficient decentralized / ad hoc asset creation and production.

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© Luxus, All rights reserved 4July 3, 2015

CentralizedMarketing

Enablement

Distributed Asset Use Cases

Digital & Social

Print & POS

Email & Signature

Direct Mail

DRIVING EFICIENCIES & COST SAVINGS AT SCALE

Use Cases

Promotional Assets

Localized Assests

Targeted Assets

Event Assets

Retail Assets

Co-Branded Assets

Personalized Assets

Partner Assets

Test Variant Assets

Output Media Types

Drafthorse Customers & Users

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How do we deliver more targeted messages and consistent, on-brand creative to more specific audiences across more channels?

FOCUS IMPACT SCALE@

Faster, more efficiently, more consistently, and at a lower cost?

GLOBAL CROSS-CHANNEL MARKETING CHALLENGE

Marketing Efficiently @ Scale

July 3, 2015

6© Luxus, All rights reserved July 3, 2015

DRIVING EFFICIENCIES & COST SAVING AT SCALE

Who owns & uses Drafthorse

CentralizedMarketing

EnablementDrafthorse Owners:

Brand Teams

Digital Marketing

Teams

Partner Marketing

Teams

Global Marketing

TeamsRetail

Marketing Teams

Regional Teams

Platform Teams

Field Marketing

Teams

Drafthorse Owners:

Local Marketing

Teams

Distributors

Sponsors

Franchises

Sales Partners

Country Sales Teams

Dealers

Resellers

Retailers

Field Offices

7© Luxus, All rights reserved July 3, 2015

Drafthorse Users

Self-Service PortalCentralized Marketing Enablement

Experience Manager

Templates: Ready assets image variants

Target

Ready assets: Test variants

Campaign

Ready assets: Images, eDMs, PDFs

Media Optimizer

Ready assets: Display banner variants

Analytics

Tracking & measurement

Drafthorse integrations with Adobe Technologies

8© Luxus, All rights reserved July 3, 2015

Month 1 Month 2 Month 3 Month 4-7

User Training & OnboardingConfiguration & Implementation – 6 weeks

6 weeks

Sprint 0 Sprint 1 Sprint 2 Sprint 3 Sprint 4

• Filtering & campaign • Organization setup• Content & template

creation

Admin Training

Project kick-offOct 18th

Nov 25th – MVP soft launch

AdminSession

#1

Key User Testing

Integration & Testing - 6 weeks

AdminSession

#2

UserSession

#1

UserSession

#2

Dec 16th –Drafthorsesoft-launch

• SSO integration• Brand centre integration• Template UAT• Admin configuration

UserSession

#3

UserSession

#4

Usage Review & Reporting

MonthlyReport #1

MonthlyReport #2

MonthlyReport #3

MonthlyReport #4

6 weeks

Key UserSession

#1

Key UserSession

#2

Trainingkick-off

- Jan 9th

Drafthorse Implementation & Onboarding Timeline

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The solution: Streamlined asset creation with Drafthorse.

Demo: Social media asset adaptation end to end: 58 seconds.

CREATE, ADAPT AND DEPLOY MORE MARKETING ASSETS

Streamlined asset creation with Drafthorse

July 3, 2015

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1. EfficiencyLower your production costs, creating more for less.

2. SpeedShorten lead times to deployment and live.

4. ConsistencyStay on brand across more assets and asset types.

3. Scalability Localize & support for more markets.

6. CompatibilityUse existing tools & creative workflows.

5. FlexibilityAdapt, test, and optimize to changing needs on the fly.

DRIVING FOCUS AND IMPACT AT SCALE

Marketing Efficiently with Drafthorse

July 3, 2015

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Campaign & brand assets

INPUT: ASSETS, CONTENT, TEMPLATES

Visual assets

FR, DE, IT, RU, ...

STREAMLINED MARKETING CREATION – SCALABLE. FAST. EFFICIENT

Drafthorse in a nutshell

OUTPUT: CUSTOMIZED, ADAPTED MARKETING ASSETS

July 3, 2015

Templates

Local, translated content

Streamlined asset creation

Local, targeted, relevant marketing assets

Scalable Efficient Fast Consistent Flexible Compatible

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Paid Media SizesLeaderboard3 to 1 RectangleMedium RectangleSkyscraperWide SkyscraperHalf PageHalf Page

Print Asset SizesA2, A4, A5Flyer 8.5x11 inPoster 17x22 in3000x4500mm

Email / EDMInternal TemplateCampaignTemplatePartner TemplateWhitelabel Template

SignaturesSignatureSignature (Tall)Half signatureHalf signature (Tall)

SocialTwitter TimelineTwitter CoverLinkedIn ThumbnailFacebook Link ImageFacebook Cover

HTML5 / SWF / GIFJPG / PNG / GIFJPG / PNG / GIF HTML / EML PDF / PNG JPG

July 3, 2015

STREAMLINED MARKETING CREATION – SCALABLE. FAST. EFFICIENT

Drafthorse media types & formats

© Luxus, All rights reserved 13July 3, 2015

DrafthorseCase Studies

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• 110% increase in marketing asset usage• Dealership incentives to use on brand assets• More than 1,300+ active users across the Nordic + Baltic• User satisfaction rating of 3.4 out of 4.• More than 1,000+ individual asset templates• Deployed for 2+ years

Anna van den BromRetail Marketing ManagerNissan Nordic Europe

“With Drafthorse Nissan has been able to create and maintain cross-market brand consistency in dealer marketing like never before. Drafthorse provides us with a user-friendly admin interface and real-time statistics of dealer activity.”

July 3, 2015

Marketing efficiently across the Nordics & Baltic

Nissan marketing solution

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• More than 100+ active monthly users across• More than 500+ individual asset templates• Localizations for more than 35+ markets • 2,500 individual assets created• Deployed for 1+ year

“Drafthorse has enabled EMC’s 35+ markets in Europe, the Middle East, and Africa to produce, adapt and localize hundreds of assets faster than ever before, saving more than 150,000 USD in local marketing production spend per region.”

July 3, 2015

Marketing efficiently across EMEA

EMC EMEA Digital & print assets

Robert BradburnSenior Web Operations ManagerEMC EMEA Field Marketin

WE MAKE MARKETING MORE MEANINGFUL.