Education Content Marketing

#inEDU14 EducationConnect 2014

Brittany Curtis Content Marketing Consultant LinkedIn

Today’s Agenda

•  LinkedIn: A Unique Content Platform

•  How EDU Brands Stand Out •  New EDU Content Package

LinkedIn: A Unique Content Platform

LinkedIn’s Content Evolution Influencers

Pulse

Sponsored Updates

Long-form Content

LinkedIn Content Evolution

5

Jobs

Content

7X Content pages receive 7X the page views vs.

job pages

LinkedIn Profile Data

6

Content

Groups B2B Content Marketing LinkedIn for Agencies

eMarketing Association

Occupation Marketing

Standardized Job Titles

Global Lead

Function Marketing

Company LinkedIn

Industry Technology

Size 5000+

Connections 500+

Name Andy Goldman

Demographics Male

Geo New York

Endorsements Digital Marketing

Marketing Strategy Content Marketing

Publications The Real 7 Wonders

of the World

Awards Direct Marketing of the Year Award IAB 2013 Sales

Excellence Award

Our mission is to connect the world’s professionals to make them more

productive and successful.  - Jeff Weiner

Tapping into Aspiration

Emotions on professional networks are just below the surface Why do we want to be successful as professionals? •  Achieving Potential •  Sense of Purpose •  Continued Learning •  Social Recognition •  Provide for Family •  Personal Wealth

How EDU Content Stands Out

Thought Leadership & Branding

Program and Degree Awareness

Events and Webinars

Crafting The Post

Highlight the value of the

content

Enticing Headline

Test Description

High quality Image

 Thought Leadership Best Practices

Crafting the Post  Direct Response Best Practices

Why does this matter to them?

Clear CTA

High quality Image

New EDU Content Package

EDU Needs & Pain Points

EDU Organizations have

TONS Of Content

EDU Needs & Pain Points

EDU Needs & Pain Points

Transform Content Licensed Content Custom Content

The Solution

Transform your Content

License & Host 3rd Party Content

SKILLS GAP

[Fast Company]

Licensed 3rd Party Content Landing Page with LeadGen Form

Create more Custom Content

Share on-brand stories which are created specifically for your

University’s offerings.

Fuel your LinkedIn Content Strategy

Newscred High-quality Content LinkedIn Context &Targeting

In Closing…

1. Content Marketing has challenges! 2. Content Selection vs. Crafting the Post 3. LinkedIn and EDU Organizations have Similar Goals