Email Marketing Automation and Segmentation

Email Marketing AutomationTaking advantage of automation to better segment your

email marketing campaigns.

Email Marketing AutomationTaking advantage of automation to better segment your

email marketing campaigns.

Chris Klosowski

Co-Lead Developer of Easy Digital Downloads

Creator of Post Promoter Pro

💻👓🍺☕📢&

@cklosowskichrisk.io

Sandhills Development, LLC

Restrict Content Pro

Sandhills Development, LLCMeet our little monsters

Over 50% of the Populationwill have access to email by 2020

National Client Email Report 2015 by dbdata http://chrisk.io/i/dbdata-report

http://chrisk.io/i/dbdata-report

QUALITYQUANTITY

Not All Subscribersare Created Equal



Open Rate⬆14.31%

Unique Opens⬆10.64%

Click Thru-Rate⬆100.95%

When Using Segmented Campaigns






Bounce Rate⬇4.65%

Abuse Reports⬇3.90%

Unsubscribe⬇9.37%


MailChimp Effects of List Segmentation on Email Marketing Stats http://chrisk.io/i/mc-research

http://chrisk.io/i/mc-research

Time is money

Time is money,especially when you are talking to a

lawyer or buying a commercial

Time is money

Time is money,especially when you are talking to a

lawyer or buying a commercial

Time is money

…or when you’re trying to improve your conversion rates.

Conversion != SaleA user completing a desired task

is a conversion.

Segmenting Users

Segmenting Users• Form Location

• By Page

• Blog Post Category

• Pre-Launch

• Specific Referrer

• Documentation Views

• Customer Lifetime Value

• Expired Subscription

• Products Purchased

• Coupon Code Use

• Purchased During Sale

• Number of Purchases Made

Segmenting Users

Quick! Give Me 4 More Segments.

Quick! Give Me 4 More Segments.Anything, nothing is off limits!



I want to be able to send _________to users who _________

when ___________

New Affiliate

New Affiliate➥ ➥ Added to

Affiliates Segment

Lifetime Value > $1,500

Lifetime Value > $1,500

➥ ➥Added to VIP

Customers Segment

Subscribed on article about

eCommerce

Subscribed on article about

eCommerce

➥ ➥Added to

eCommerce Segment

Segmentation is Wastedwithout automation


Start With Your On-boarding

➥Start Campaign About

Optimizing UsageUser Signs Up for Trial Period

http://chrisk.io/i/groove-onboarding


➥

Start Campaign About Optimizing Usage

User Signs Up for Trial Period

Frequent User Logs In 3 Times a Day



➥




➥

Start Campaign About Getting Started or Help

No Activity



10% Increasein trial-end conversion

➥




➥

Start Campaign About Getting Started or Help

No Activity





Enable Abandoned Cart RecoveryYesterday



!67.45%

AbandonCarts

!24%

TechnicalIssue

"15%

ConnectivityIssue


➥

➥ Super Important

Client

➥ Employee

➥ Employee ➥

➥

➥

➥⬇

➥⬇

⬇

➥⬇

⬇ ⬇

➥⬇

⬇ ⬇ ⬇



2 out of 3Visitors Abandon



$2,500+ .25 x $2,500



$2,500+ .25 x $2,500

$3,125



$2,500+ .25 x $2,500

$3,125

$625 x 12 = $7,500/year

Chris Klosowski

@cklosowskichrisk.io