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Email Reports – What They MeanAnd How You Can Use Them
We will be starting at 19:00 GMT
InTouch Success Centrehttp://support.intouchcrm.co.uk/
https://www.facebook.com/intouchcrm
https://twitter.com/intouchcrm
http://www.linkedin.com/company/intouchcrm
Matthew Ruddle
Customer Success Director
@MattRuddle
http://www.linkedin.com/in/matthewruddle
Agenda
• The Basics – What it all means
• Why you NEED to pay attention to them
• What are the key nuggets
• How you can work smarter BEFORE you
send the Email!
• Q & A
The Basics – What is all means
The Reports - Overview
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The Reports - Activity
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The Reports - Bounces
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The Reports - Opens
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The Reports – Opens - Number of Opens
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The Reports – Opens – Time of Day
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The Reports - Opens
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The Reports – Email Client Breakdown
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The Reports - Inactives
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The Reports – Unsubscribes and Complaints
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The Reports - Content
Why you NEED to
pay attention to them!
Learn more about YOUR customers!
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Spot trends and key information from the simplest of stats IE When are your customers receptive to your communications?
Why add links but not follow up?!
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Add people who’ve clicked links to a group….and send them
Quite simply…. People are doing something with your emails!
Don’t waste that opportunity!
What are the key nuggets!
Create a Lead – Record the Potential Business!
In most of the reports you can record the clicks, opens, etc as leads
Instantly filling your pipeline and making sure you are looking at the follow up actions!
Pick up the phone with the Call List
Quickly and easily follow up with people who have opened and clicked links but filtering the activity grid and then using the button at the bottom: -
“Export as Call List to CSV” – that way you get their details instantly to pick up the phone!
Re-Market to Inactives
Quickly and easily follow up with people who have opened and clicked links but filtering the activity grid and then using the button at the bottom: -
“Export as Call List to CSV” – that way you get their details instantly to pick up the phone!
Filter the activity grid and then group the customers on who’s opened your emails multiple times
Then group them and retarget them!
How you can work smarter
BEFORE
you send the email!
Automation
Build your next steps before the email goes out
Think…..
What DO you want the customer to do if they click on your link or open you email?
Automation
Link your clicks and opens to an automated campaign before you send it – ensuring that your follow up (whether by email or phone) is seamless!
Automation
Branch them off into other
campaigns based upon their clicks –
feed them information THEY
want!
Q & A
One Final Thought
InTouch Success Centrehttp://support.intouchcrm.co.uk/
https://www.facebook.com/intouchcrm
https://twitter.com/intouchcrm
http://www.linkedin.com/company/intouchcrm
