Email reports what they mean and how you can use them

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    18-Jul-2015

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Building a Successful Email Marketing Campaign

Email Reports What They MeanAnd How You Can Use ThemWe will be starting at 19:00 GMT

InTouch Success Centrehttp://support.intouchcrm.co.uk/

https://www.facebook.com/intouchcrmhttps://twitter.com/intouchcrm

http://www.linkedin.com/company/intouchcrm

Matthew Ruddle

Customer Success Director

@MattRuddle

http://www.linkedin.com/in/matthewruddle

AgendaThe Basics What it all meansWhy you NEED to pay attention to themWhat are the key nuggetsHow you can work smarter BEFORE you send the Email!Q & A

The Basics What is all means

The Reports - Overviewwww.intouchcrm.com

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The Reports - Activitywww.intouchcrm.com

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The Reports - Bounceswww.intouchcrm.com

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The Reports - Openswww.intouchcrm.com

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The Reports Opens - Number of Openswww.intouchcrm.com

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The Reports Opens Time of Daywww.intouchcrm.com

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The Reports - Openswww.intouchcrm.com

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The Reports Email Client Breakdownwww.intouchcrm.com

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The Reports - Inactiveswww.intouchcrm.com

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The Reports Unsubscribes and Complaintswww.intouchcrm.com

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The Reports - Content

17Why you NEED to pay attention to them!

Learn more about YOUR customers!www.intouchcrm.com

Spot trends and key information from the simplest of stats IE When are your customers receptive to your communications?19

Why add links but not follow up?!www.intouchcrm.comAdd people whove clicked links to a group.and send them

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Quite simply. People are doing something with your emails!

Dont waste that opportunity!What are the key nuggets!

Create a Lead Record the Potential Business!

In most of the reports you can record the clicks, opens, etc as leads

Instantly filling your pipeline and making sure you are looking at the follow up actions!23

Pick up the phone with the Call List

Quickly and easily follow up with people who have opened and clicked links but filtering the activity grid and then using the button at the bottom: -

Export as Call List to CSV that way you get their details instantly to pick up the phone!

Re-Market to Inactives

Quickly and easily follow up with people who have opened and clicked links but filtering the activity grid and then using the button at the bottom: -

Export as Call List to CSV that way you get their details instantly to pick up the phone!

Filter the activity grid and then group the customers on whos opened your emails multiple times

Then group them and retarget them!How you can work smarter BEFOREyou send the email!

Automation

Build your next steps before the email goes out

Think..

What DO you want the customer to do if they click on your link or open you email?Automation

Link your clicks and opens to an automated campaign before you send it ensuring that your follow up (whether by email or phone) is seamless! Automation

Branch them off into other campaigns based upon their clicks feed them information THEY want!Q & A

One Final Thought

InTouch Success Centrehttp://support.intouchcrm.co.uk/

https://www.facebook.com/intouchcrmhttps://twitter.com/intouchcrm

http://www.linkedin.com/company/intouchcrm

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