Bing NetworkOur Audience Story

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Growing UK Audience NumbersNearly 2 in 10 searches are from Bing Network

Jun-2014 Jul-2014 Aug-2014 Sep-2014 Oct-2014 Nov-2014 Dec-2014 Jan-2015 Feb-2015 Mar-2015 Apr-2015 May-2015 Jun-2015 Jul-2015 Aug-2015 Sep-2015 Oct-2015 Nov-2015 Dec-2015

9.4%

11.6%12.8%

13.8% 13.8%15.6% 15.0% 14.7%

15.7% 15.7% 15.4%16.3% 15.8% 15.8% 16.1% 16.9%

17.8%18.7% 18.1%

UK MoM Market Share Trend

comScore qSearch, June 2014.- December 2015 Bing Network includes Bing Search, Yahoo Search in the UK.Market Share: Share of searches over navigation category

21%YoY

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Growing France Audience Numbers11.3% of the Searches are from Bing Network

comScore qSearch, June 2014.- December 2015 Bing Network includes Bing Search, Yahoo Search in France.Market Share: Share of searches over navigation category

Jun-2014 Jul-2014 Aug-2014 Sep-2014 Oct-2014 Nov-2014 Dec-2014 Jan-2015 Feb-2015 Mar-2015 Apr-2015 May-2015 Jun-2015 Jul-2015 Aug-2015 Sep-2015 Oct-2015 Nov-2015 Dec-2015

5.5%6.1%

7.3%6.6% 6.9%

8.3%7.7%

8.6% 8.7% 8.9%9.5%

10.3% 10.1%9.6% 9.9%

10.8%11.9% 11.6% 11.3%

France MoM Market Share Trend 47%YoY

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Growing Germany Audience Numbers

Jun-2014 Jul-2014 Aug-2014 Sep-2014 Oct-2014 Nov-2014 Dec-2014 Jan-2015 Feb-2015 Mar-2015 Apr-2015 May-2015 Jun-2015 Jul-2015 Aug-2015 Sep-2015 Oct-2015 Nov-2015 Dec-2015

4.3% 4.3%3.6% 3.4% 3.5%

4.2%4.6%

3.9%4.4% 4.2%

4.6%4.9% 4.9% 5.1%

5.5%

6.4%7.2% 7.4% 7.6%

Germany MoM Market Share Trend

7.5% of the Searches are from Bing Network

65%YoY

comScore qSearch, June 2014.- December 2015 Bing Network includes Bing Search, Yahoo Search in GermanyMarket Share: Share of searches over navigation category.

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Growing Spain Audience Numbers8.6% of the Searches are from Bing Network

36%YoY

comScore qSearch, December 2014.- December 2016 Bing Network includes Bing Search, Yahoo Search in SpainMarket Share: Share of searches over navigation category.

Dec-2014 Jan-2015 Feb-2015 Mar-2015 Apr-2015 May-2015 Jun-2015 Jul-2015 Aug-2015 Sep-2015 Oct-2015 Nov-2015 Dec-2015

6.3% 6.4% 6.2%6.6% 6.8% 6.9% 6.8% 6.8% 7.1%

7.5%

8.8% 8.6% 8.6%

Spain MoM Market Share Trends

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Growing Italy Audience Numbers8.3% of the Searches are from Bing Network

35%YoY

comScore qSearch, December 2014.- December 2016 Bing Network includes Bing Search, Yahoo Search in ItalyMarket Share: Share of searches over navigation category.

Dec-2014 Jan-2015 Feb-2015 Mar-2015 Apr-2015 May-2015 Jun-2015 Jul-2015 Aug-2015 Sep-2015 Oct-2015 Nov-2015 Dec-2015

6.1% 6.5% 6.4%7.0% 7.0% 7.3%

7.9% 7.9%7.5%

7.9% 8.0% 8.2% 8.3%

Italy MoM Market Share Trends

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