C.A.MPresents

Research Rock and Pop are the best selling genres of 2013 and indie is fast rising.

Enigma have decided to merge the three, because there are a few other bands out there who also fit in to a mix of genres and are successful.

Pop and rock have recently crossed over a lot in the chart and rock bands have started to include pop vibes in their songs.

On The Official Top 40, Arctic monkeys with their album AM is number 8 on the best selling albums and Bastille – Bad Blood is number 11.

Band Members

Jack HughesAge 22Base Guitar

Lynton MatthewsAge 26Singer

Farrell MarigoldAge 24Drummer

Nathan PriceAge 23Lead Guitar

New Band Comparison

The band Years & Years are a fast up and coming band similar to Enigma who will also rise fast in the music industry.

Existing Fan Base

Enigma already have a great existing fan base and have a large amount of social media following, such as YouTube and Twitter.

Enigma

Audience Profile Age:16-25

Gender: Both

Psychographic segmentation: Grade E – D, students, retail etc.

Explorer - Energy - the first to try new brands.

Reformer- Freedom from restriction

Social awareness

Independent judgement,

Curious and enquiring,

Support growth of new product categories.

CD Cover Designs

EnigmaTour Poster Designs

Enigma

• Everyone liked Enigma as the name of the band and the meaning of it.

• The logo design changed a few times, the font was fine.

• Everyone in the focus group loved the idea of the ‘A’ being edited different to the rest of the front.

Enigma

Thank You