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Enterprise)Workflow)meets)Enterprise)DAM)!Thursday)April)21,)2016)!!!!!!!!!!!
Moderator:))Graham)Blanks)Director)Business)Operations)DALIM)SOFTWARE)
Lauren)Philson))
Digital)Technology))and)Operations))LP)Projects
Peter)Gunther)
Senior)Director)of)Strategic)Technology)
Splashlight
Frédéric)Sanuy)
Pre;sales)Solutions)Manager))DALIM)SOFTWARE
Sponsors:
ENTERPRISE WORKFLOW MEETS ENTERPRISE DAM
Digital asset management in 2016 is no simple task. Today’s customers consume content everywhere, so brand experiences have to meet them on all their preferred devices, platforms, and channels—at just the right times. That means the modern DAM has to play many roles: content producer, brand manager, workflow automation system, digital rights manager, remote proofing solution, job tracker, and secure asset archive.
Question 1
LaurenPhilsonDigitalTechnologyandOperationsLPProjects
Giventhatcustomerstodayareconsumingunprecedentedvolumesofcontentacrossmanydifferentchannelsanddevices,whatarethekeychallengesandconsidera=onswhenimplemen=ngaDAMsystem?
• ChangeManagementisthekey. • Systemredundanciesandinefficientprojectworkflowsarethe
usualculpritsforpoorcommunica=onsandcrea=veteamsgeHng=mecrunched.
• Systemsintegra=on,asinglesourceoftruthforallassets,andUserAcceptanceTes=ngarerequiredforsuccess.
• Showqualita=veandquan=ta=vebenefits,fosterproductevangelists,facilitatec-suitefinancialsupport,anduseradop=onandexpansionwillfollow.
Four interdependent focus-areas of DAM: Business Application, IT & Systems Integration, Financials and Adoption
• Use a methodical approach - keep a personal touch
◦ Assessments
◦ Actions
◦ Deliverables
• Synthesize cause and effect across the four focus areas
• Provide C-level executives with top line summaries
◦ Quantitative vs. Qualitative Analysis
• Facilitate stakeholders, foster ambassadors
• Measure your success!
Four interdependent focus-areas of DAM: Business Application, IT & Systems Integration, Financials and Adoption
Question 2
PeterGuntherSeniorDirectorof
StrategicTechnologySplashlight
Howcananorganiza=onop=mizeitsmarke=ngtechnologystacktoenableagloballydiverseteamtooperatethemostefficientlyandeffec=vely?
• Ittookthreetriestogettherightcrea=vetechnologystack.Weneededawaytoautomateprocessesandstandardizeworkacrosscustomers.
• DAMconnectsalldata,workflows,studiosandcustomers.Unifiedworkflowsgiveusthestudioefficiencythatwereallyneededwhenworkingwithsomanydifferentfreelancesandvariablesperphotoshoot.
• Benefitsare:it’seasytotrainnewusers,universaladop=on,simplifiedprocesses,drovedowncosts,eliminatedmistakes,deliveredfaster(66%fasterapprovalcycle).
founded in 2001 / New York / Ohio / Montreal | Miami / +100,000 ft2 of studio space
splashlight
boutique creative agency and photography studio, backed by the largest production & ecommerce photography space in manhattan
our biggest goal for the photographic process is to ensure that our clients don’t have to worry about it.
Question 3
FrédéricSanuyPre-salesSolutionsManager
DALIMSOFTWARE
Whatarethecurrentandfuturefeaturesandfunc=onswecanexpectfromgreatDAMandcrea=veworkflowtechnologies?
• Automa=onbeyondtaskmanagementandprojectworkflowsisrequired.Ithastobeintelligent.
• Consumersexpectmul=-channeltouchpointsacrosstheirbrandexperienceandareusingmorerichmediathaneverbefore.
• DAMin2020willbeatthecoreofexcellentcontentmanagementandcustomerexperiences.
• DAMprovidesthemasterdatasetviewacrosscustomers,products,richmedia,interac=ons,projects,channelsandanaly=cs.It’sattheheartofyourcrea=veopera=ons.
DIGITAL ASSET MANAGEMENT - A SINGLE SOURCE OF TRUTH
SECRET TO SUCCESSFUL IT ROLLOUT AND INTEGRATION INTO DAILY WORKFLOWS
20182019202020172016
DIGITAL ASSET MANAGEMENT IN 2020
Questions?
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