1.Increased Visibility for Your Digital Content Enterprise Visibility Accelerator

2. 1Challenge: 2 An Ever Expanding Media Landscape 3 *Source: Ogilvy Entertainment IT Site/Blogs Search Engines Brand Sites Mobile Social Networks Business Site/Blogs Media Sharing B2B Landscape You need to have your assets across multiple channels Multiple channels use multiple formats Each channel (site) has its own set of best practices 3. Social Media (other than Blogs) Articles Blogs Case Studies Videos White Papers Webinars/Webcasts Infographics Mobile Content Mobile Apps 2Challenge: 1 3 *Source : CMI/MarketingProfs; 2014 # Based on: The Power of Visual Communication, HP 0 10 20 30 40 50 60 70 80 90 100 Users rely on content across channels and in formats that are convenient for them Only 20% of readers remember a white papers content but 80% remember it when viewed as a video# Content Marketing Usage by Trend A 62% 28% 38% 76% 51% Changing User Behavior* 64% 87% 81% 73% 73% 4. 3Challenge: 1 Evolving Search Algorithms 2 If you have good content, Google will find you! - Matt Cutts, Google Search results are a blend of websites, social profiles, videos, images and documents High priority given to social content Ranking high on search engines for all digital content is no longer optional, its critical 5. As a B2B Marketer, you need to ensure your digital content is Present across multiple channels in multiple formats Present across an ever expanding list of popular sites Optimized to show up in search results Tracked and monitored for views, social mentions, reach etc. 6. Presenting Enterprise Visibility Accelerator Repurposed into multiple formats Published across online, social channels Optimized for search engines Whitepaper PDF PPT Landing Page & Email Infographic Video Banner Ads Blog EVA Digital content (asset) is 7. Benefit of EVA Whitepaper PDF PPT Video Infographic 1X 4X 40X 8. US: +1 (650) 618 8900 marketing@position2.com www.position2.com For a discussion on how we can help grow your business Download Whitepaper