OPTIMAL CONTENT- OG INNHOLDSUTVIKLING

Joakim Ditlev

@jditlev

contentmarketing.dk

Who is Joakim Ditlev, anyway?

• Author of Content Marketing Bogen• I help companies:

– Change the way they act and think about marketing

– Create longterm customer relations through useful or entertaining content.

”We come in peace” The Danish Content Marketing invasion

https://youtu.be/OhNbnlmWuyc

3 Takeaways from Chili Klaus:

Focus on your own channels

Deliver content consistently

Inspiring content increases demand

Your content marketing roadmap?

Find your path to the treasure!

Succesfull content marketing without a strategy

You

Marketing to 5M people is not like marketing to 320M

You don’t need a spaceship to get started with content marketing

What kind of content should we create?

Talk about things that interest your audience the most!

Get organized before you turn on the content machine!

How the media is organized!

Boss

Journalist Photographer Video creator

Editor

Deadlines help you deliver frequently.

Get your content marketing machine in first gear!

Get your content marketing machine rolling – in first gear!

Content curation: Use your expertise and choose the best content for your audience

Do like Jonathan

Answering customers questions: Any question is a piece of content

Do like Blacksnow

Recycle your best content

Recycle content: Lots of channel specific content is only used once. Look in the archives for hidden gems.

Don’t do all at once

Don’t do all at once – pick the tactic that works for your business

Launch a pilot project focusing on the lowest hanging fruits

Don’t forget to market your content

3 things to think about now

• How can you increase demand by creating fun or useful content?

• Who can you include in your content marketing team?

• Where would you start, if you only had a single tactic and a single channel to engage your audience?

Thanks for paying attention!

Learn all about the Danish content marketing invasion here: www.contentmarketing.dk

hej@contentmarketing.dk@jditlev