EPISODE 6CONTENTMARKETING

NICOLAS J . CHEVALIER

WHAT ISCONTENT MARKETING?

CONTENT MARKETINGIS THE NATURAL WAY OF

DOING SEO

ATTENTION => TRAFFIC =>MONETIZATION

THE POINT IS CREATINGLOYALTY BEFOREPURCHASE.

EXAMPLES

NOW YOUR TURN

STEP 1DEFINING THE PROJECTWhat are some of the reasons By team of 5.

CROSS CULTURAL

MARKETING

LEADERSHIP

SALES

...

STEP 2DEFINING THE BRANDWhat are some of the reasons?

TARGET

VALUES

NAME

LOGO

...

STEP 3DEFINING THE CONTENTPlan the articles, you would like to write about.And find some sources.

TOPICS

KIND OF ARTICLES

CONTENT STRATEGY

...

NEXT STEPWRITE AN ARTICLEWrite your first article and integrate it in thewebsite.