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Follow these tips to improve SEO and increase traffic to your website.
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What Is SEO?
Search Engine Optimization
SEO stands for
It’s helps you rank more highly in search engines
And drives people to your website
“Well then, I just have to optimize for search engines...
“Well then, I just have to optimize for search engines...
Right?”
Well, not exactly.
That’s part of it…
That’s part of it…
…but there’s more to SEO than just spiders, crawlers, and bots.
Key Rules of SEO
1. Consider the user
Consider the User Consider the User
1. Consider the user
Consider the User
User experience is priority one.
1. Consider the user
Consider the User
User experience is priority one.
If the people who visit your website are unhappy, it doesn’t matter how great your SEO is.
Consider the User
Then the Search Engine
Then the Search Engine
Of course, search engines are still
important.
Then the Search Engine
Of course, search engines are still
important.
But even they want you to put the user first.
Never Stuff Keywords
Never Stuff Keywords
Don’t use excessive keywords just to improve your search rank.
Never Stuff Keywords
Don’t use excessive keywords just to improve your search rank.
Google will notice if you put keywords where they
don’t belong and will punish your site. Use keywords only where they’re appropriate.
Be Relevant
Be Relevant
Create relevant content.
Be Relevant
Create relevant content.
If you have great content, people will
want to visit your site. Google ranks quality
content higher to boost user experience.
Now What?
Your SEO
Follow these tips to
Supercharge
Optimize
Optimize what?
URL
URL
Include keywords in your URLs
URL
Include keywords in your URLs
This helps site visitors find what they’re looking
for, and boosts SEO without getting a
penalty from Google.
URL
But remember, don’t keyword stuff!
It’s annoying, Google hates it, and so will site
visitors.
Alt Text
Alt Text
Don’t forget to add alt text to your images.
Alt Text
Adding alt text to your images may seem small, but it adds to your overall, on-page SEO effort.
Don’t forget to add alt text to your images.
Alt Text
For example:
Alt Text
We wrote a blog post about UV Angel and included an image of the device.
For example:
Alt Text
What readers see: What Google sees:
Headings
Headings
Include keywords in your headings.
Headings
Include keywords in your headings.
Headings help tell readers and search engines what your page is about. Including keywords helps
them determine if your page is relevant to their search.
Headings
What readers see:
Headings
What Google sees:
Titles
Titles
Create unique, descriptive page titles
Titles
Create unique, descriptive page titles
The title shows up in a Google search and pulls in visitors. Use relevant keywords to help your
page rank in a search and entice the reader to click.
Titles
Keep in mind: • Titles should be less than70 characters. Google will cut off additional
characters. • Be concise but persuasive. • Keep keywords toward the front of the title. The first words are
ranked more heavily. • Don’t leave the auto-filled title. • Use unique titles for each page.
Titles
Example:
Includes keyword
Less than 70 characters
Unique to this page
Meta Descriptions
Create unique meta descriptions for each page.
Meta Descriptions
Create unique meta descriptions for each page.
The help create a first impression for your
webpage and help users decide if they want to read
more.
Meta Descriptions
Keep in mind:
• Descriptions should be less than 155 characters. • Be specific. People want to know what to expect from
your page. • Try not to reuse meta descriptions (and page titles). • Don’t leave the auto-filled description.
Meta Descriptions
Example: Less than 155 characters
Includes keyword
Unique to this page
Content
Content
Use keywords naturally throughout your content.
Content
Use keywords naturally throughout your content.
Focus on 1 to 2 keywords per page. Use them naturally throughout the content.
Remember to consider the user before the search engine.
Follow the
Key Rules of SEO
Follow the
Optimize
Optimize
Meta Descriptions
Titles
Content Headings
Alt Text URL
And you’ll get…
SEO Success!
SEO?
Want to learn
more about
How to Master Every Aspect of Search Engine Optimization for Business Success
LEARNING SEO FROM THE EXPERTS
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This guide will help you gain a stronger understanding of all aspects of the SEO process. The ideas, best practices, and examples all come from top SEO experts.
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