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Infographic Design
INFOGRAPHIC DESIGN SERVICES
Exaltus.ca
WHY PRODUCE INFOGRAPHICS?
People remember only
20% of what they read.
http://blog.wyzowl.com/power-visual-communication-infographic
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WHY PRODUCE
INFOGRAPHICS ?
of the learning we do takes place visually.
Visuals are processed
60,000×faster than text
http://www.familyconnect.org/info/multidiscapacidad/learning/using-the-senses/135http://blog.wyzowl.com/power-visual-communication-infographic
Morethan
80%
Infographics by The Numbers
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62%of B2B marketers use infographics
78%of B2B buyers share infographics with colleagues sometimes or frequently
Gain credibilityDisplay your in-depth expertise in your subject matter and become a voice of authority in your space
ClarifyUse beautiful visuals to make complex data (such as statistics, lists and timelines) easier to digest
Go viralHarness the viral power of infographics on social networks & gain huge visibility
http://bit.ly/2icWEHk2014B2BContentPreferencesSurvey,DemandGen
Sources:
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Creating a Compelling InfographicThe Process
Know your Audience
Choose a Topic
Gather your Data
Define your Main Points
Create a Wireframe
Assemble a Visual Plan
Craft Visual Elements
Stitch It All Together
Make key decisions based on your audience.
KNOW YOUR AUDIENCE
The Right Topic
The Right Amount of Data
The Right Level of Complexity
The Right Look & Feel
Choose a Topic
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Valuable & interesting to your audience
Not already widely
available
Showcases what makes you special
Your sweet spot
Create a Storyline or Wireframe
• Organize the flow of the infographic into a clear storyline.
• If your story isn’t flowing quite right, reorganize.
• Fill any gaps with additional data points, examples or anecdotes that bolster your thesis. Try to answer the five key questions of Where, What, Who, When, and How.
• Add rough renderings of charts, graphs, and other data visualization.
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• Keypoint• KeypointTitle• Keypoint• KeypointTitle• Keypoint• KeypointTitle
Craft a plan that works with both your content and your style guidelines
Create a Visual Plan
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Typography
Colors
Image Style
Gather Visual Elements
• Preserve a consistent visual style throughout your infographic
• Ensure consistency by creating original images or finding free icons at these sites.
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Stitching it All Together
• Pull everything together with snappy headlines and descriptive text.
• Use tools such as:• Canva• Piktochart
• Visual.ly
• Easel.ly
• Adobe Illustrator
• Adobe Photoshop
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INFOGRAPHICS
LOBBY
MORE INFOGRAPHICS
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