Infographic Design

VIDEO MARKETING SERVICES

Exaltus.ca

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WHY PRODUCE VIDEOS?

http://velvetchainsaw.com/2011/07/26/all-visual-learners/

10% Recall

65% Recall

Video Marketing by The Numbers

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76%of B2B marketers use videos

74%of B2B buyers share videos with colleagues sometimes or frequently

Boost salesShoppers who view videos are 1.81 timesmore likely to purchase

More visibilityOn search results pages, where videos command more attention than other listings

Maximize ROI51.9% of marketers name video as the type of content with the best ROI

http://bit.ly/2icWEHk2014B2BContentPreferencesSurvey,DemandGen

https://adobe.ly/2id6QzOSources:

3 Types of Exaltus Videos

Animation VideosLeverage your existing PowerPoint presentations to produce beautiful videos, at an affordable cost.

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Whiteboard AnimationThese hugely popular videos draw elements live before your eyes. 15% higher recall than talking head videos.

Prezi VideosA stunningly animated Prezi that is set to music

The Video Making Process

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Create AnimationOnce you’ve composed your

illustrations, you’re ready to begin animating them. For timing

purposes, I usually record a quick-and-dirty temporary voiceover based on the approved script.

Record AudioWhen the animation is complete

and approved, you’ll need to update the script to reflect any

changes made along the way. You can then turn your attention to the

voiceover.

Assemble VisualsOnce you have approval on the storyboard, it’s time to roll up

your sleeves and start assembling the visuals. Take the time to plan:

it will save you a great deal of time when you start animating.

Brainstorm IdeasThe first step to producing your

whiteboard video is to figure out exactly what you want to say.

Write a StoryboardWhen you’ve nailed your script, it’s

time to focus on the video’s storyboard, which essentially maps

the words that are spoken, to the visuals chosen to depict them.

Write a ScriptOnce you’ve piled all those helter-skelter and unrelated ideas, you’ll need to craft them into a script—line them up into a sequence of

connected ideas.

Finishing TouchesWith the video and audio

approved, you’re almost done. Consider finishing touches, like adding branding, a title, a call to

action, and/or credits.

Video Case Studies

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