Facebook Armageddon - What you need to know

Facebook Armageddon The end of the News Feed as we know it.

Facebook Armageddon - What you need to know

“Public content -- posts from businesses, brands and

media -- is crowding out the personal moments that

lead us to connect more with each other.”

- Mark Zuckerberg


Facebook Armageddon - The end of the News Feed as we know it

“We're making a major change to how we build

Facebook. I'm changing the goal I give our product teams

from focusing on helping you find relevant content to

helping you have more meaningful social interactions.”

- Mark Zuckerberg



https://www.facebook.com/business/news/news-feed-fyi-bringing-people-closer-together

To spark more meaningful conversations between

people, the News Feed will now emphasize:

• Posts from friends that spark inspire back-and-forth

comments conversations between friends.

• Videos and news articles that prompt back-and-forth

discussion between friends.

• Continue to prioritize posts from friends and family over

posts from nonprofits, brands, and local businesses.

https://www.facebook.com/business/news/news-feed-fyi-bringing-people-closer-together



Strategies that will now work on Facebook:

• Stop posting content that doesn’t engage.

• Focus 100% on create meaningful discussions.

• Ask for advice and recommendations.

• Share news your people are already talking about.

• Facebook Live broadcast with rich discussion.

• Create meaningful discussions in a Facebook group.

• Highly sharable content on your website.

• Skirt the algorithm with your email newsletter.



“…live videos often lead to discussion among

viewers on Facebook–in fact, live videos on average

get six times as many interactions as regular videos.”

- Adam Mosseri, Head of News Feed

Facebook Armageddon What do you guys think?


https://www.johnhaydon.com/hdcb

https://www.johnhaydon.com/hdcb

Marketing

Facebook Armageddon - What you need to know