Fiama Di Wills- A unique product from the house of ITC

Presented By :- Ashutosh Vyas

Indian Tobacco Company

Founded 24TH August 1910 Headquarter Kolkata, India

ITC was known as Imperial Tobacco Company in 1910.

Later in 1970’s it was turned to Indian Tobacco Company.

ITC diversified into body care products in 2005 which includes perfumes, haircare and skincare categories

Major brands are Fiama Di Wills, Vivel, Essenza Di Wills, Superia and Engage.

The company went public on 27 October 1954.In 1975, the company acquired a hotel in Chennai, which was renamed the 'ITC-

Welcomegroup Hotel Chola' (now renamed to MyFortune, Chennai).In 1985, ITC set up Surya Tobacco Co. in Nepal as an Indo-Nepali and British

joint ventureIn 2000, ITC launched ITC Infotech India Limited. In 2001, ITC introduced the Kitchens of India brand of ready to eat gourmet

Indian recipesIn 2002, ITC acquired the Bhadrachalam Paperboards Division and the safety

matches company WIMCO Limited. In 2003, ITC entered the Agarbattis (incense sticks) business.In 2005, ITC diversified into body care products which includes perfumes,

haircare and skincare categories.

Major Brands

Introduction To Fiama Di WillsFiama Di Wills is an Indian personal care brand of ITC that offers shampoos,

conditioners, bathing bars and shower gels.

Following the successful launch of Fiama Di Wills Shampoos and Shower Gels, ITC has now introduced Fiama Di Wills Soaps which offer the benefit of gentle and effective care by combining elements of nature and science.

The product range focuses on a blend of "nature and science" across its portfolio of products, resulting from four years of intensive research.

A sensuous bathing experience and irresistible soft skin is what the “Fiama Di Wills Gel Bar” boasts of! Charming celebrity model-cum- actress Deepika Padukone endorses the product.

SEGMENTATION TARGETING

1.BehaviouralQualityEconomicalBeneficial

2.GeographicUrban Area

3.Psycographic Mind Set Trend

1.Youth

2.Middle class family (Affordable Price)

3.Trendy Class

4.Prefer Natural good

PERCEPTUAL MAP

CareBeautyconcern

Expensive

Inexpensive