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Performed for the Saskatoon Chapter of the IABC and in Calgary for the Business Development Bank of Canada's client reception.
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Finding your
mustache
by jeph maystruck
let’s start a business
we don’t need to go to a bank for
financing
we don’t need an expensive credit card terminal
you don’t need to
hire people
you don’t need a building or pay for an entire
office
now lets
celebrate!
we don’t need a taxi
we don’t need to
stay at a hotel
we don’t have to go to a
restaurant
our world has
changed
“research by Goleman and The Hay Group found that within
organizations, the most effective leaders were funny. these leaders had their employees laughing three times more often than their counterparts.”
-dan pink,a whole new mind
what happened?
we’re getting
smarter
the flynn effect
do you believe everything see on
tv?
what is the most powerful form of
marketing?
word of mouth is still the most powerful form of
marketing.
it’s just easier now.
In 2003 – 30 people in Australia
In 2011 – Canada was the largest contributing nation
In 2012 – 1.1 million mustaches & $146 million
raised
people only go on the internet for two reasons, to
either
solve a problem or to be
entertained. nothing else.
strategylab.ca@jephmaystru
ckjephmaystruck@gmail.
com
