About Me, Nolan ClemmonsGrowth Hacker | Startup Founder | Mobile Gaming Entrepreneur

Founder - Wufasta.co (@Wufasta) - Rewards Platform (Coming Soon!)

Unity Development Studio - The Knights of Unity (@KnightsofUnity)

Growth Marketing Agency - Growth.ly (w/ @hackapreneur)TM

ResourcesPixel Prospector - http://www.pixelprospector.com//v/ Game Marketing - http://vgamemarketing.com/Marketing for Indies - PR, Social Media, and Game Trailers:https://www.youtube.com/watch?v=Sd2IHO2xBrY

Agenda1.Types of Media2.Content3.Social Media4.Most Reliable Channel5.Process

3 Types of Media:

● Paid Media (Advertising, Trade Show Booth)

● Owned Media (Website, Social Media Pages, Mailing List)

● Earned Media (Press, Blogs, YouTubers, Social)

What Content To Prepare:1.Images - Screenshots, Promotional

Materials2.GIF’s - Gameplay Footage3.Videos - Game Trailers & Footage,

Livestreams4.Text - Game Pitch, Press Releases, ASO

(App Store Optimization), Website, Blogs

Why GIF’s Are Essential (itch.io)

Online Game Distribution Channels

Social Media1. Twitter - Accounts: Game, Studio, Personal -

Tweet Often in all time zones, use hashtags, images, & video

2. Facebook - Company/Game Pages; Share to Groups, Create Events for Launch; (Live) Videos

3. Instagram - App/Game & Studio/Company Accounts - Images & Video

4. YouTube - Owned Videos (Studio Account) & Earned Videos (Influencers) - Don’t mass email 600 accounts!

Most Reliable Channel: Email

Process

1. Make Great Content (and a great game!)2. Build Relationships - Engage on Social Media -

Online Communities - Offline Networking & Events - Collect Emails - Personalize Reporter Outreach

3. Share Content - Use Tools to Automate Tasks (TweetDeck)

4. Measure (analytics) - Optimize (make adjustments/corrections) - Repeat (A/B testing)

Start 6-12 Months Before Launch

Questions?

ContactFollow me on Twitter! (@n_clemmons)

Send me an email: nolan@wufasta.co

Find us online:

http://growth.ly

http://theknightsofunity.com

http://wufasta.co