Topical social listening is only half the story

People Intelligence

More important to understand the people behind the mentions and sentiment.

The pain that we solve

How is the demand for this segment

evolving?

Can we get results with contextualized

keyword search?

Can we enhance an applicant’s profile to provide recruiters with holistic information?

How can we combine social insights with enterprise data to drive marketing decisions?

How can we identify harassment against women online & enable

appropriate action?

PERSONALITY ANALYSIS

NA

Big 5 personality analysis

The kind of problems Frrole solves

Identifying that in the last 6 months, % of outgoing males who speak about coffee has gone down from 34% to 21%

Identifying that 79% of your consumers are very sensitive, especially in Kolkata & Bangalore

Industry Standard

ADVANCED DEMOGRAPHICS

Gender, City level

Profession, Parental Status, Marital Status,

Hyperlocal

Industry Standard

The kind of problems Frrole solves

Identifying the top cities and areas within those cities where your consumers belong to, and what % of them are employed

Identifying that 33% of your consumers are parents, and 79% of them are from top 4 metro cities

INTEREST GRAPH

The kind of problems Frrole solves

Identifying that since last 3 months, your followers have shifted from talking about sports the most (35%) to politics now (39%).

Identifying that in entertainment space, your consumers speak about Mohit Chauhan, Adele and Ranveer Singh the most

Keywords associations

Contextually determined category & topic affinity

Industry Standard

What kind of people speak about me.

Do you have the same questions?

Where do they come from.

Are they Parents?

What other brands do they

like

What celebrities do they like

What sports do they like

Our Products

COMMAND CENTERS A custom built large display of real-time social insights to help your analysts

discover trends about your brand, your industry and your competition

CUSTOM SOLUTIONS Custom-built dashboards that combine real-time social signals with your

native enterprise data and generate deep actionable insights

DATA APIs Easy and quick way to integrate real-time social insights into any digital

property (CRM, Existing dashboards) supporting 25+ filters

OUR RECENT WORK

GROUPM Uses social data to understand how segments are evolving with time – understand changes in demographics, interests, affinities over time.

•  Combines exclusive Frrole audience insights to answer key business questions

•  Makes social data useful beyond CMO’s office

•  Custom defined views, can be reused across multiple clients

GREY DIGITAL Dashboard tool that combines enterprise data with social insights and establishes correlation and causation between various factors affecting marketing ROI

•  Combines enterprise data (Paid media, analytics, sales data etc) with social data, and displays what affects ‘brand love’ and conversion

•  Optimizes marketing planning for the CMO

•  Easily replicable and can be used by multiple brands/clients with minimal set-up

Nikhil Tiwari nikhil@frrole.com

THANK YOU