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Data Intelligence Solutions
THE PAIN WE HAVE SOLVED
How is the demand for this segment
evolving?
Can we get results with contextualized
keyword search?
Can we enhance an applicant’s profile to provide recruiters with holistic information?
How can we combine social insights with enterprise data to drive marketing decisions?
How can we identify harassment against women online & enable
appropriate action?
How can I find out the localities where my customers are unhappy with my
delivery?
ARE YOU ASKING THE SAME QUESTIONS?
Which of my products are not in 3 most liked players in
its segment?
How do I determine the most severe
issues my customers are complaining
about in real-time?
Which are the categories and topics that my
target customer likes the most?
Which age group, gender, profession should I target in
my next campaign
Is there a way for me to compare my native data with social data in a single integrated
view?
THE TWO PILLARS OF FRROLE INTELLIGENCE
People Intelligence
Topic Intelligence
In-depth analysis of influencers and user groups including their
personality, demographics, interests and real-time needs
Deep real-time insights about any topic (brands, products,
#tags etc.) up to hyperlocal level
WHY FRROLE?
Topic Intelligence
LOCATIONAL PRECISION
The kind of problems Frrole solves
Since its launch, % of people speaking +ively about a product in all localities in Mumbai vs the same figure for its competitors
Top 3 locations in Bangalore where service related issues about an ecommerce company are maximum
Neighborhood Level
City Level Industry Standard
SENTIMENT ACCURACY
65-70%
78%
Industry Standard
The kind of problems Frrole solves
Identifying top influencers talking about your brand in each city based on the number of positive social media posts & positivity of posts
Identifying social posts that are complaints or negative feedback about your brand based on their sentiment
78%
CONTEXTUAL ANALYSIS
Keywords, #tags based analysis
Contextually determined meaning
& categories
Industry Standard
The kind of problems Frrole solves
Identifying how ecommerce as a category is changing over time, share of voice movement of top companies & emerging trends
Analyzing breakfast as a segment, top breakfast choices, preferred time to eat, top reasons to have breakfast
78%
AND ANALYSIS ACROSS ALL THESE PARAMETERS..
Time series data (upto seconds)
Custom Defined Categories
Keyword Associations (Adjectives, Topics, Verbs)
Category Associations (Sports, Entertainment, Business etc)
Media vs Non-media data
Key Influencers
Individual or Aggregated Twitter, Facebook & Instagram insights
Content Type (Video, Images, Text)
Verified vs Non-verified Users Entity Type
WHY FRROLE?
People Intelligence
PERSONALITY ANALYSIS
NA
Big 5 personality analysis
The kind of problems Frrole solves
Identifying that in the last 6 months, % of outgoing males who speak about coffee has gone down from 34% to 21%
Identifying that 79% of your consumers are very sensitive, especially in Kolkata & Bangalore
Industry Standard
ADVANCED DEMOGRAPHICS
Gender, City level
Profession, Parental Status, Marital Status,
Hyperlocal
Industry Standard
The kind of problems Frrole solves
Identifying the top cities and areas within those cities where your consumers belong to, and what % of them are employed
Identifying that 33% of your consumers are parents, and 79% of them are from top 4 metro cities
INTEREST GRAPH
The kind of problems Frrole solves
Identifying that since last 3 months, your followers have shifted from talking about sports the most (35%) to politics now (39%).
Identifying that in entertainment space, your consumers speak about Mohit Chauhan, Adele and Ranveer Singh the most
Keywords associations
Contextually determined category & topic affinity
Industry Standard
AND ANALYSIS ACROSS ALL THESE PARAMETERS..
Social Authority
Top Interactions
Devices Owned
Top Category & Topic Preferences
Follwers vs Following
Enagages With
Top Social Networks Used
Top Keywords Used Across Categories
HOW CAN WE HELP YOU?
SCOUT
A full-fledged web based social analytics
dashboard that displays in-depth analysis of topics, influencers and
consumers to users
COMMAND CENTER
A custom built large display of real-time social insights to help your analysts discover trends about your brand, your industry and your competition
CUSTOM SOLUTIONS Custom-built dashboards that combine real-time social signals with your
native enterprise data and generate deep actionable insights
DATA APIs Easy and quick way to integrate real-time social insights into any digital
property (CRM, Existing dashboards) supporting 25+ filters
OUR RECENT WORK
GROUPM
Uses social data to understand how segments are evolving with time – understand changes in demographics, interests, affinities over time.
• Combines exclusive Frrole audience insights to answer key business questions
• Makes social data useful beyond CMO’s office
• Custom defined views, can be reused across multiple clients
HIREE Provides an enriched view of applicant profile to recruiters by identifying personality & interests of each applicant based on her public social footprint
• Analyzes applicant’s social activity and draws useful insights about her interests, personality & authority
• Improves recruiter-applicant matching algorithms
• Connects a user’s email ID to her social account, if existing
GREY DIGITAL
Dashboard tool that combines enterprise data with social insights and establishes correlation and causation between various factors affecting marketing ROI
• Combines enterprise data (Paid media, analytics, sales data etc) with social data, and displays what affects ‘brand love’ and conversion
• Optimizes marketing planning for the CMO
• Easily replicable and can be used by multiple brands/clients with minimal set-up
TWITTER An application that tracks conversations that are likely to mention violence and sexual harassment against women. Learns algorithmically how to identify offensive tweets.
