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Introduction to Team

Capabilities & Examples

Understand how we work

what to expect here.

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UP’s only full-service agency that is ALL WAYS THINKING.

Small projects to strategic planning

about us

• Develop and execute strategic plans strategic plans based on goals

• Dig deep Dig deep into the organizations we work with to create success

• Work closely with clients Work closely with clients throughout the entire marketing process

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Great office in Downtown Houghton

In business locally for 8 years

11 ridiculously good-looking employees

Clients in UP, WI and MN

We love coffee, monkeys & happy hour!

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Living in U.P. for 13 years.

Grew up in Detroit, worked inNew York City and Ann Arbor.

National brand experience: Disney,Warner Bros., Walmart, Kmart, HarleyDavidson, US Post Office, many more…

Living in U.P. for 8 years.

President of Marketing Support in Chicago for 20 years.

National brand experience: ACE, True Value, Home Depot, Skil, Bosch, many more…

Karyn Olsson, Chief Marketing Officer & Principal

Dave Olsson, Chief Marketing Officer & Principal

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DirectMail

Web Development & Graphic Design

Videography Tradeshows

LeadGeneration

SalesMaterials

Research &Analytics

PublicRelations

PresentationDesign

Photography

Non-traditionalAdvertising

EmailMarketing

EventPromotion

Promotion

AdvertisingCreative &Placement

StrategyBrand &Identity

PackagingDesign

Customer ServiceTraining & Programs

capabilities

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Research Target Position Plan Create MeasureLaunch

>> >> >> >> >> >>

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Research

• Surveys

• Competitive Analysis

• Web Data Research

• Focus Groups

• S.W.O.T.

• Field Research

• Meetings

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Target

• Key Audiences

• Customer Experiences

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• Define the “WHY”

• Communication Platforms

• Position Statements

• Taglines

• Define Product / Service

Position

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• Calendars

• Budgets

• Promotions

• Medias

• Campaigns

• Work Plan COMMUNICATION PLAN

Plan

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• Brand Platforms

• Advertising Concepts

• Presentations

Create

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Expand & Launch

Expand concepts into all

planned media outlets

and launch campaigns.

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No silver bullet!

Monitor sales, leads, social media,

websites, failures and successes.

Marketing is more effective when opinions and beliefs give way to real data, measured objectively.

Measure

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DirectMail

Web Development & Graphic Design

Videography Tradeshows

LeadGeneration

SalesMaterials

Research &Analytics

PublicRelations

PresentationDesign

Photography

Non-traditionalAdvertising

EmailMarketing

EventPromotion

Promotion

AdvertisingCreative &Placement

StrategyBrand &Identity

PackagingDesign

Customer ServiceTraining & Programs

capabilities

Strategy ALLWAYS

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Brand & Identity

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Event Promotion

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Sales Materials

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Videography

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Tradeshows

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Public Relations

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Direct Mail

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AdvertisingCreative & Placement

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Non-traditional Advertising

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Lead Generation

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Email Marketing

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Presentation Design

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Photography

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Web Development &Graphic Design

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Packaging Design

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Customer Service Training& Program Development

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success stories

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Case Study =

OVERVEIW //

Several years ago, Keweenaw Memorial Hospital made the transition to a regional brand and joined the Aspirus family. We were there for them during the transition and there for them now.

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IMPROVED BRAND PERCEPTION //We worked to create adverting programs and promotions that were simple and more powerful.

Case Study =

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IMPROVED BRAND PERCEPTION //We worked to create adverting programs and promotions that were simple and more powerful.

Case Study =

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IMPROVED BRAND PERCEPTION //We worked to create adverting programs and promotions that were simple and more powerful.

Case Study =

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Case Study

RESULTS //Increase market share by 8% during first two years.

Case Study =

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Case Study =

OVERVEIW //Our challenge was to create a brand that appealed to a wide variety of audiences and generate visibility in locally and in Lansing.

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Case Study =

TESTED BRAND CONCEPTSAND NAMES //Through the brand development process we kept the client involved, including testing and research.

We worked together to create a powerful brand that is today recognized state-wide.

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PUBLIC RELATIONS &SUCCESS STORIES //Developed a regular public relations program that communicates the success stories of the start-up businesses and jobs created.

NEED IMAGES OFPRESS RELEASES

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RESULTS //

Helped attract 3 companies to the area.

Gained state-wide brand recognition among economic development sector.

Have the attention of politicians in Lansing.

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Case Study =

OVERVEIW //Our challenge was to create a brand that appealed to a wide variety of audiences and create some visibility in Lansing.