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What’s the secret to increasing user retention by nearly 60%? If you’re Fincon, creators of the Korean hit Hello Hero, the answer is: a little Latis muscle. Together, :atis and Fincon have revitalize the company’s Western user base, turning stagnating channels into vibrant places for users to gather, chat, and expand the Fincon brand.
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Global Community Management
Hello Hero Success Story
Creating a CommunityAcquisition
can be bought...
… but retention
is earned.Community Event Picture
The Latis Process
Analyze
Fix Grow
Where are the community members?
What are the problems?
What roadblocks can be removed?
How can we add more channels?
Creating Fans > Users
Ex: Forums● Create Leader (Milo)● Hire Moderators● Push Content
consistently
Fight Week Event
Hiring Community Moderators with IAP
Leader “Character”
Ex: Facebook, Twitter● Target Posts by language● Active responses● Events
Facebook Engagement
Twitter Campaign
Hello Hero -- Grow Fans
Instead of calling them “users”, call them “Guardians”
Share resources and respect their input
Make them feel special!
Allow them to express themselves(UGC)
Drawings by actual users
Love your fans, and they’ll love you!
Numbers Talk● 215% Increase in forum users ● ~960 topics, 8,560 posts● 58.97% increase in 20-day retention
2 months.
The End
