GBD capabilities

#GetBetterProviding Better Digital Solutions for your Business

#GetBetter

DigitalMarketing Solutions

Get OpenDigital Storefront

Get FoundCustomer Action

Get KnownCustomer Awareness

Get SocialCustomer Engagement

Reputation/Review Management

Targeted SMOTargetedDisplay Ads

SEO

Targeted SEM

Mobile Optimization

Website Development

Get Better: Strategic Digital Solutions

TargetedEmail

#GetBetter

Get Open: Website Development• Customized, search-optimized sites

• Responsive design

• Having a website is mandatory for any business today. It improves brand awareness and customer reach

• The vast majority of adults in the U.S. use the web to research information, browse, and purchase.

• Social pages on networks like Facebook are good, but not enough.

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Get Open: Mobile Site Development

• Americans spend 23% of all digital time on their mobile device

• Most common use for mobile sites includes locating business addresses, directions, store hours, phone numbers. M-commerce is rapidly increasing.

• Mobile Internet usage has already taken over desktop Internet usage which has slipped to 18%

• Optimize your website for mobile devices to facilitate navigation to your business, enable click-to-call, and generate additional traffic and sales.

Source: eMarketer 2014.

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Get Found: Search Engine Marketing

Simple and effective solutions to ensure your business appears in local searches via:– Zip code targeting of campaigns– One budget across Google, Bing,

and Yahoo! (Bing engine)– Unique landing page creation for ad units– Call tracking available

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• Get your website higher in search results to drive traffic. Organic search results yield 90% of all clicks.

• Annual program includes:– Initial website audit– Directory listings (built and maintained)– Targeted link building– Data distribution– Data collection and keyword research– On-page and off-page optimization– Comprehensive and local search SEO services– Optimization for Google, Yahoo!, and Bing– Monthly reporting

Get Found: Search Engine Optimization

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Get Known: Audience Targeting

“I’m a 40-year-old woman in Philadelphia interested in

live performances.”

• Get in front of your best audiences wherever they are on the web by placing your local marketing message on a national network of web sites.

• Target your audience in a variety of ways:

– Demographics: age, sex, race, family profile– Geography: DMA or zip code– Behavior: activities, keyword searches, purchases– Context: interests, lifestyles– Retargeting: previously visited your site or landing pages

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• A highly effective way to proactively communicate with customers and prospects to increase your sales, drive site or store traffic, and develop loyalty

• 92% of adults use email, making it the most popular online activity along with search

• 66% of emails are initially opened on a mobile device

• 20 times more cost effective than direct mail

• Targeted to selected zip codes anywhere in the country

• Reporting includes emails sent, open rates, and click-through rates

Get Known: Email Marketing

Source: Marketing Land, 2014.

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Get Social: Reputation and Review Management

Sources: Global Trust in Advertising and Brand Messaging. Nielsen 2012; Dimensional Research, 2013.

• 90% of consumers say buying decisions are influenced by online reviews.

• Track and analyze online comments, reviews and listings about your business on hundreds of online sources including Yelp, Twitter, CitySearch, and more.

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• 80% of internet users use social media sites and blogs

• 63% of companies say social media has increased their brand awareness and marketing effectiveness

• SMO on T, FB, G+, and LI saves you valuable time to run your business

• Includes custom profile development, posts, comment responses,

optional ad management, and monthly reports

Get Social: Social Media Optimization

Sources: Nielson, MN Incite,, Sybase 2014,

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Example Campaign Snap Shot:

Display:• Ads were viewed for 3,378 hours• Desktop units performed 27% better than mobile

In-Banner Video:• Average % Viewed: 40.35%• Average % Complete: 21.89%• Clicks:

• Background: 169 • Social Media buttons: 5 clicks• Other Unique Buttons (detailed): 49 clicks

Click Audience Profile:• Demographics skewed more toward age 35-54

and income: $75-$100k +

Univ Interaction %

% of impressions where a user entered the frame of ad and remained active for at

least 0.5 seconds.

5.06%Benchmark: 2.7%

Attention Quality

Ratio of users that converted from hovering to interacting.


Channel Device Impressions Clicks CTRNetwork Mobile 194,262 214 0.11%Network Display 265,786 999 0.38%

Total 460,048 1,213 0.26%

Fully Transparent Reporting

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Total Exposure Time

The total time in hours that the ad was active and viewable.

3,738 hours

Attention Quality

Ratio of users that converted from hovering to interacting.


Ad Dwell Time

The total amount of time in hours that users spent interacting with an ad.

19 hours

Univ Interaction %

% of impressions where a user entered the frame of ad and remained active for at

least 0.5 seconds.


Fully Transparent Reporting

Visual heat mapping option tells us where on the ad people are looking

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13Fully Transparent Reporting

Available data shows us audience demos and affinities

These valuable insights can be compared to your offline media

buys like print, tv, and radio.

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About MeWho am I?A Temple grad and 15-year digital media professional with the desire to specifically helpsmall and medium sized business who are looking to better understand and best takeadvantage of the dynamic digital media landscape.

What Do I Do?Digital media solutions via display ads on premium desktop, mobile, and videonetworks, as well as search engine optimization marketing designed to increase reach,frequency and targeting of your ad messages to your potential customers from

considerationto purchase with an unparalleled level of reporting transparency. I work with you to designthe solution to meet your specific business needs, not an off-the-shelf package.Alert customers you are open for business and get found, known, and socially active.

Why Do I Do This?I have a passion for the digital media space and all of it’s possibilities. Having worked withmany small, regional and national businesses across many verticals in my career, I want tofurther even the playing field and help business with more finite resources better compete

fordigital audiences and dollars. By repurposing my involvement in the online space, I can helpthose who need it most and educate the business community on how to most-effectivelyreach out to their desired audiences online and stay viable during this digital paradigm shift.

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Thank You!

Get Open Get Found Get KnownGet Social