Founded in 2004

A leading healthcare solution provider

GE Company Portfolio

http://www.trefis.com/stock/ge/model/trefis

Specialties

Target Customers

Government Agencies

Academic Researchers Hospitals & Clinics

Doctors & Physicians

Geographical Diversity

Slow growth in developed markets

Continuing strong growth in developing markets, specially in China and India

Psychographics

Premium and value demands (efficiency & quality)

Technology-drivenHigh regulation controlProviders driven Precision medicine demands

Media Consumption

Virtual events for continuing medical education

Read Medical News Online

Medical Print Journals (Prints)

Medical Supplies through Search Engine

Search for medical supplies/devices

online

Media Consumption

90%

31%

21%

11% 10%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Prints DigitalReproductions

website tabletapplication

smartphoneapplication

How physicians read medical journals

Almost half of physicians read journals online and print editions. However only 10% of them only use digital platform to read journals.

http://us.kantar.com/business/health/kantar-media-health-data-on-physician-media-consumption/

Social Media

Twitter (consumer facing)Relatively high Twitter consumptions by end users. Doctors use it as news sources

LinkedIn (customer facing)Connecting with coworkers and following industry leaders

Physicians’ Social Media Usage

Physicians’ Digital Tools Usage

Key Findings and Takeaways

Primarily target: physicians who are early Tech adopters.

Physicians are adopting social platforms!

Patient/Consumer as Customers: Let them be the advocates for GE

Collaborating with opinion leaders to provide reviews to peers and patients.

References

• http://www.pm360online.com/do-docs-notice-ads-new-research-on-doctors-helps-find-path-to-engagement%E2%80%A8/

• http://blog.srds.com/blog/healthcare/healthcare-insights-how-physicians-read-consume-medical-journals#sthash.p7wHtwVg.dpuf

• GE 2013 Annual Report — Form 10-K - GE.com

• GE Healthcare Global Industrials Conference http://www.ge.com/sites/default/files/ge_webcast_press_release_03192013_0.pdf

• http://mdigitallife.com/how-are-physicians-using-social-media/