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From my presentation on Tuesday January 14th, 2014
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© 2014
SOCIAL MEDIA MARKETING MADE SIMPLE
GhostPartner.com
© 20142
Howard Flint | CEOGhost Partner | Roswell, GA –
Content Creation and Managed Marketing
/GhostPartner
@GhostPartner
Ghost Partner
+GhostPartner
GhostPartner.com
© 20143
#SocialGhost
© 2014
#SocialGhost
Atlanta Constant Contact Users Group
© 2014
Grow with Constant ContactGet results fast, with affordable, easy-to-use engagement marketing
tools and free coaching.
Send personalized email newsletters and expand your audience with our list-building
tools.
Manage your events online: send invites,
create an event homepage, and
promote registration.
Turn fans into customers with coupons, downloads, and contest on Facebook
and get new likes and email sign-ups.
Reward loyal customers with shareable local deals
and capture contact info every time
you sell.
Get found by millions online and manage your business info across the web, all
from one place.
Transform your communications into conversations with online surveys and
polls.
Email Marketing EventSpot Social Campaigns SaveLocal SinglePlatform Online Survey
#SocialGhost
© 2014
agenda• why use social media?• what’s right for my business?• what do I do next?
6 #SocialGhost
© 20147
Facebook LinkedIn InstagramTwitter Pinterest
why use social media?
Google+
GhostPartner.com
© 2014
social media is the new word-of-mouth
8
social media marketing
leads to…• new customers
• repeat business• referrals
GhostPartner.com
© 20149
social media endorsements = ROI
Source: Hubspot, January 2012
likelihood of purchase when referred by social media
more likely if not referred
more likely if referred
71%
7%
© 201410
© dennis nations 2011
concerns? you’re not alone…
social media looks really interesting, but… I’ll never have millions of customers…
using new marketing tools sound great, but…
I will never write thought leadership articles….
reading what’s being said sounds useful, but…I’ll never have a dedicated staff to do it right…
I hear about new tools and networks everyday, but…
I just don’t have the time to stay current…
© 201411
what you do have is powerful…loyal, happy customers
an excellent customer experience
interesting and important things to say!
© dennis nations 2011
© 201412
your contacts want to keep in touch, but on their terms
12
add social icons to email campaigns to define your audience’s preferred channels
discover preferred channels
© 201413
Facebook LinkedIn InstagramTwitter Pinterest
what’s right for my business?
Google+
© 201414
1,000,100,000active users
522,000,000daily users
why create abusiness page?
Source: Facebook
© 201415
tips for your business page
post relevant content: comments, photos, videos
use your page to help answer fan questions
have fun!
make settings public so customers and prospects can find you
use as an alternate landing page for your email
add an email signup form right on your Facebook page
© 2014
anatomy of a Facebook page1. cover photo
2. profile photo
3. about
4. apps/tabs
5. timeline
6. posts
16
© 2014
post + video = 100% more engagement
GOT PICS?
post + picture = 120% more engagement
post + photo album = 180% more engagement
18
Source: Facebook, “Best Practices for your Page and media strategy” (March 2012)
38%
© 201419
how can Facebook help your business?
drive traffic to your website
customer service
engagement reviews/word
of mouth
© 201420 GhostPartner.com
Content is not limited to words.
Howard’s Content Rules, #23
© 201421
not complicated marketing
speak
© 201422
288,000,000active users
88%follow at least one brand
should I be usingTwitter?
Source: Global Web Index (February 2013)
Source: TechCrunch (October 2012)
© 201423
tips forusing Twitter
share links to interesting content & ask for feedback
tweet a survey or poll
send direct messages (DMs)
retweet content from people you are following
© 201424
how can Twitter help your business? promote your
products/services/events share news coverage customer service build relationships through
retweeting and promoting others
© 201425
83%of B-2-B marketers are using LinkedIn
33% | 52%Nonprofits and Associations using LinkedIn
should I be usingLinkedIn?
Source: Content Marketing Institute (October 2012)
Source: Nonprofit Social Network Survey Report
© 201426
tips forusing LinkedIn
manage your professional contacts and relationships
find individuals you know in a professional capacity
promote your products and services
participate in discussions; recruit attendees to your events
invite people to join your mailing list
#SocialGhost
© 201427
how can LinkedIn help your business? inform about what you do share your expertise promote your
products/services build relationships
© 201428 GhostPartner.com
Consistent Beats Complex EVERYDAY
Howard’s Content Rules, #7
© 2014
10,400,000active users
21%of users purchased something they saw on Pinterest
should I be usingPinterest?
29
Source: Customer Magnetism (May 2012)
Source: PriceGrabber (April 2012)
© 2014
tips forusing Pinterest
create a Pinterest business page
pin your content & link to your website
pin others’ content
share interesting images related to your business
ask people to share your pins
30
© 2014
how can Pinterest help your business? engagement customer research drive users to your
website
31
© 2014
who’s doing it right?
32
© 2014
100 millionmonthly active users
40 millionimages are uploaded every day
should I be usingInstagram?
33
Source: Instagram
Source: WebHostingBuzz (March 2013)
© 2014
tips forusing Instagram
tell your story visually
photo types: beautiful imagery or humor
watch your frequency
account name should be the same as your Twitter handle
use hashtags
34#SocialGhost
© 2014
how can Instagram help your business? engagement customer
service promotion
35
© 2014
who’s doing it right?
36
© 2014
343 millionmonthly active users
5 billion timesis how often the Google +1 button is used per day
should I be usingGoogle+?
37
Source: GlobalWebIndex (February 2013)
Source: PRDaily.com,
© 2014
tips forusing Google+
share your posts publicly
organize your followers with circles
share strategically
try a hangout
38
© 2014
how can Google+ help your business?
39
SEO value visual showcase multimedia talk directly with
customers
© 2014
what do I do next?
© 201441
look professional complete your
business profile
brand your presence
add starter content
#SocialGhost
© 201442
look professional complete your
business profile
brand your presence
add starter content
© 201443
kickstart growth: use your email list announce your new
presence in your newsletter
include standard links in every email
include social media sign up icons in every email
© 201444
starter content information, tips, and practical advice
questions asked by your customers
links to:
− archived newsletters; event home and registration pages
− polls and surveys
− blogs (yours and others’); websites (yours, and others in your area of expertise)
− thought-provoking discussions that inspires dialogue
− relevant videos, photos, podcasts
− interesting content that you find
© 201445
make content shareable
use the Share Bar in your emails – make it easy for
readers to share on social media
© 201446
content reuse: Manchester Animal Shelter
© 201447
focus on the content: share knowledge so people care
trade useful information for attention
inspire trust by filtering the noise
social media “do”: be the expert
#SocialGhost
© 201448
social media “don’ts”what NOT to include in your Facebook, Twitter, and LinkedIn Updates.
don’t pitch.
don’t overtly self-promote.
don’t offer incentives to get reviews or sharing.
don’t stray from your areas of business into: personal information, politics, sports, religion, etc.
© 2014
address and encourage “positivity” positive comments are an
opportunity – spread the message
respond…say “thank you”!
answer questions
share comments through other marketing channels
consider rewarding “positive posters”
49
© 201450
turn negativity around… always reach out to the
customer.
let your network know that you are addressing the issue.
always seek to satisfy and delight, not defend.
© 201451
what should I monitor?
categories,topics,
keywords
similar companies
your brand
experts + influencers
© 201452
Hootsuitetools to manage + monitor
#SocialGhost
© 201453
NutshellMailtools to manage + monitor
reply from your inbox
track your insights
read fancomments
© 201454
Google Alertstools to manage + monitor
#SocialGhost
© 201455
brand new to social media?www.socialquickstarter.com
© 201456
next steps…
constantcontact.com » Resources » Learning Center
free social media webinars
constantcontact.com » Resources » Local Learning
Grow Your Business with Emailand Social Media workshop
call a coach at 855.825.0404
any questions?
#SocialGhost
© 201457
See us again…
Next TuesdayRoswell City Hall“Getting Started with Constant Contact”800-900am!Early and quick
#SocialGhost
© 201458
What we do…
Content Creation Email & Social Media marketing Search Engine/Content
optimization WordPress websites Your Outsourced Marketing
Dept.
#SocialGhost
© 201459
Thanks…
#SocialGhost
Q&A
© 201460
#SocialGhost
If you HAVE a Constant Contact account or want to do a TRIAL…
© 201461
#SocialGhost
SPECIAL WORKSHOP BONUS
Ghost will do a Custom-designed, Website-matched Email template
FREELeave your
card with Katie at the door
If you HAVE a Constant Contact account or want to do a TRIAL…
© 201462
Howard Flint | CEOGhost Partner | Roswell, GA –
Content Creation and Managed Marketing
/GhostPartner
@GhostPartner
Ghost Partner
+GhostPartner
GhostPartner.com
