*

Houlihan’s Restaurant +

Bar

*

J. Gilbert’s Steakhouse

*

Bristol, Devon and

Chequers Seafood &

Grill

*

• 90 locations between all concepts

• 30% corporate, 70% franchised

Don’t be the awkward party guest.

People are already talking

about Happy Hour{Over 1 million weekly conversations on Twitter alone around Happy Hour}

Ask Weekly Questions

Compelling Prizes

Five $100 Houlihan’s Gift Cards each week

Interact with Fans

Wins

• Highest organic reach of any campaign with paid

amplification to reach over 1 million people

• Trended organically on Twitter on campaign kick-off

day

• Most ever comments on a Facebook and Instagram

post

• 6,347 entries throughout the month

• 12.4% increase in Twitter followers and 26.6%

increase in Instagram followers

Shark Week is one of

the biggest weeks on

social media of the

entire year.

The hashtag

#SharkWeek gained

more traction than

#Superbowl in recent

years.

Offer for Limited Time

Joined the conversation by

offering a limited time only

Shark and Awe Long Island

Iced Tea that drove traffic

into the stores.

Sold out in two days in 2014.

We were a little more prepared for

2015.

Sneak Peeks Get People

Excited

Use All Real Estate

Content is Everything

Compelling Prizes

(again)

Send a fan + guest to Alamo

Drafthouse’s Jaws on the Water

event near Austin, TX

Wins

• Sold out of Shark and Awe garnish in a few days both

years

• Grew network of influencers through blogger

partnership

• Fans posting pictures with their sharks on the interwebz