GUIDED BY:

ANOOP R OHRI

(PGDM )IIM LUCKNOW

GOOGLE

PRESENTED BY:

ELLA SHRI

PUNEET SRA

NEHA SHARMA

NAZISH SIRAJ

TANVI SANGRAI

RASHIKA WALIA

AKSHDEEP SHARMA

DISADVANTAGES• Can be used only in metro cities

• It s cumin with a tiny battery so last for 4-5 hrs

• Privacy of people may breach with new glasses

• Take pictures without permission

• Can be a distraction to line of sight

• Requires internet connection

• Can be easily broken or damaged

Frame that fits - Four feather light Titanium frame.

Twist and go - Twist on shades with polarized, impact resistant lenses.

GOOGLE GLASS FEATURES

Designed for you. And what you do.

With multiple colors, frames, shades and ear buds, Glass is designed to

fit your lifestyle.

Never miss a Beat.

Ear buds designed for glass that deliver full range audio

WHY GOOGLE GLASS

SAY “TAKE A PICTURE” TO TAKE A PICTURE

SPEAK TO SEND A MESSAGE

TRANSLATE YOUR VOICE

SHARE WHAT YOU SEE. LIVE

DIRECTIONS RIGHT IN FRONT OF YOU

SWOT ANALYSIS

STRENGTHS

• It is one of the best technological brand in the world

• Financial situations-Google is one of the most profitable companies in the world with earnings nearly $50 billion and $11 billion profits(22%), the company also holds $48 billion in cash and just $7 billion of debt.

• Market leadership-30 companies in last 9 years,187 patents

• Technologically sound

• Goggle glass is a very unique product.

WEAKNESSES

• High cost

• Unestablished market and limited consumer base.

• Can be a distraction to line of sight

• Requires internet connection

OPPORTUNITIES

• Innovation – Goggle can do more innovations in this product in future and can make the product more advanced

• Can explore new markets.

THREATS

• Change in lifestyle and technology

• Governments are trying to introduce amendments to ban it as fear of safety and security issues.

COMPETITORSWearable computing is an infant market but still

there is strong competition coming up to the market in future years some of the products that are on development stages are glass up, telepathy one , recon jet and icis glass etc are the newly entered companies and established companies like SONY , APPLE , MICROSOFT and OAKLEY also are developing their own versions of smart glasses.

SURVEY ABOUT GOOGLE GLASS BY 100

OFFLINE QUESTIONNAIRES

40%

60%

GENDER

MALE FEMALE

57

21

16

6

0

10

20

30

40

50

60

BELOW 25 26-35 36-45 ABOVE 46

AGE (in yrs)

OCCUPATION

1911

7 4

57

2

BELOW 20000

20000-40000

40000-60000

60000-80000

ABOVE 80000

15

6

22

29

28

MONTHLY INCOME

77%

23%

Are you aware of Google Glass?

YES NO

YES NO

83

17

Would you like to buy a product which

has features of both android as well as an

eye wear?

87%

13%

Will you prefer to buy a product which

runs by voice commands?

YES NO

93%

7%

Do you love to adopt new Technology?

YES NO

YES

NO

80

20

Would you like to have a gadget with

hands free format?

Rate the features you think are important in a

smart phone or electronic gadget?

66

27

3 2 2VERY IMP IMP NEUTRAL NOT IMP NOT AT ALL

IMP

Camera

VERY IMP IMP NEUTRAL NOT IMP NOT AT ALL

IMP

58

33

5 3 1

Touch

VERY IMP IMP NEUTRAL NOT IMP NOT AT ALL

IMP

52

31

12

3 2

Android

VERY IMPIMP

NEUTRALNOT IMP

NOT AT ALL IMP

26

41

22

65

Voice Command

VERY IMP IMP NEUTRAL NOT IMP NOT AT

ALL IMP

3439

18

72

Large Display

VERY IMP

IMP

NEUTRAL

NOT IMP

NOT AT ALL IMP

38

35

18

2

7

Navigation Technology

VERY IMPIMP

NEUTRALNOT IMP

NOT AT ALL

IMP

57

31

7

32

Price

VERY IMP IMP NEUTRAL NOT IMP NOT AT ALL

IMP

47

39

12

2 0

Availability

VERY IMP IMP NEUTRAL NOT IMP NOT AT ALL

IMP

54

28

9 72

Brand Name

VERY IMP

IMP

NEUTRAL

NOT IMP

NOT AT ALL IMP

37

49

7

4

3

Compatibility

VERY IMP

IMP

NEUTRAL

NOT IMP

NOT AT ALL IMP

51

35

10

3

1

Video/Audio

VERY IMPIMP

NEUTRALNOT IMP

NOT AT ALL

IMP

49

39

65

1

Look and Design

STRONGLY AGREE

21%

AGREE48%

NEUTRAL27%

DISAGREE4%

STRONGLY DISAGREE

0%

Do you agree Google glass will prove to be very helpful in future?

52

26

13

7

2

50000-60000 60000-70000 70000-80000 80000-90000 ABOVE 90000

At what price (in Rs) will you prefer

buying this product?

NEWSPAPER

TV/ADS

INTERNET

HOARDINGS

OTHERS

NEVER HEARD

4

6

60

6

15

9

From where did you came to know about

Google Glass?

DEFINITELY

BUY PROBABLY

BUY NOT SUREPROBABLY

NOT BUY NOT BUY

10

33

40

8 9

Will you buy Google Glass if it is

available in India at Rs 75,000 - 90,000?

24

44

23

6

3

DEFINITELY BUY

PROBABLY BUY

NOT SURE

PROBABLY NOT BUY

NOT BUY

Will you buy Google Glass if it is

available in India at Rs 50,000 - 75,000?

OBJECTIVES

•MARKET DEVELOPMENT

•TO LAUNCH GOOGLE GLASS IN INDIA

RECOMMENDATIONS• Our Glass Guides are product experts who can advise

you at one of our on-site locations in metro cities like

Delhi, Mumbai and Kolkata. Schedule your Base

camp visit to try Glass, make a purchase, or get

hands-on help. Looking forward to seeing you soon!

TARGET GROUPS

Doctors : Google glass will help surgeons in assisting and recording their surgeries.

• Surgeons can access whatever information is available on the surgery right inside the operation theater.

• It is also a boon for medical students who can watch the surgery live on their computer screens anywhere in the world.

• Expert surgeons can guide surgeons during difficult surgeries from any part of the world.

• Fire brigade

• The fire man can get hands free access to information that is required during fire extinguishing procedure.

• Google glass can prove to be very helpful for wildlife explorers because it gives hand free access and runs on voice commands of the user. The data need not to be jorted down it can be directly saved in glass through voice commands eg: picture of any animal and its hand or foot print can be taken by voice command.

• SPORTS PERSON

• Google glass can be very helpful to athletes and sports person. It gives you accurate pin distance, course data, and scoring information, all without having to dig through your pockets.

• Eg :- Golf Sight is a golf GPS rangefinder made specifically for Glass.

• Athletes don’t need instructors to guide them because glass help them in all manner

• Army

google glass can prove to be very helpful for indian army officers in rescue operations and various other missions.

Handicapped

Google glass runs on voice commands . So handicapped people can also use it.

Therefore glass can prove to be unprecedented invention in india.

• Google glass is also very helpful for researchers , teachers and scientists.

• As this helps contacting their students sitting back home and showing them various procedures and equipment in the industry.

• Very helpful during field trips.

• Glass is a device that can totally change the scenario of education and research in india.

PROMOTIONAL STRATEGIES

• TV ads showing different features of googleglass :

• Our ads will show buyers who have experienced google glass and ads will mostly be broadcasted on business channels, wildlife channels, research channels.

• Social media :- Facebook , Twitter etc

• Print media , magazines showing articles about

the experiences of people who used Google

Glass.

• It will be available online also

• Tie ups with cooperate hospitals and army.

REFRENCES

• http://www.igyaan.in/87591/india-google-glass/

• https://www.google.com/glass/start/