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The Power and Promise of Proximity Marketing

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Dave Sp ina toGlobal Director of Digital,

HARMAN International

THE PROMISE AND POWER OF PROXIMITY –MOBILE WITHOUT LOCATION IS JUST DISPLAY ADVERTISING

Ju l ie BernardChief Marketing Officer,

Verve Mobile

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Location is core to delivering the right mobile experience that inspires action.

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Location accuracyis an Evolving science. Precise, but not perfect.“You have arrived at your destination”

“I have?”

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creativeMobile creative doesn’t need to be readjusted. it needs to be reinvented.

relevant imaginative

organic

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