Growth hackers dublin 6 Alan O'Rourke (slides 2 of 2)

1@alanorourke #GrowthHackersDublin

Before predictable revenueAlan O’Rourke

Marketing Director | WorkCompass.com


Profile and history


Contributing member of society


Marketing

Beautifully SimpleEmail Marketing

ALL JUST

$9

Sign up in just 30 seconds at www.toddle.ie



SearchFacelift near London


More Whubble at WorkCompass.com/tag/whubble/


New website


Fremium Pay per lead Enterprise sales


Stop growth hacking!



Our sales & marketing plan


Inbound (nets)


Write oncePublish everywhere / way


One month - Micro marketing plan• Publish ebook• Email subscribers (Ask to share)• PPC promotions• Tweet quotes from ebook daily x2• Weekly blog post excerpts• Linkedin groups• Use content to answer questions on Quora• Track mentions and questions• Share on doc sites• Post images under Creative Commons• Press release• Do webinar• Post presentation on slideshare• Post recording on Youtube

Report resultsSubscribeYour email


Most shared contentQuicksprout screenshot


Inbound is damn slowPic of gold or racing snail


Outbound (spears)


Prospecting flow

Web scrape Data cleaning CRM Prospecting Message Call


Web scraping


Web scraping

$100 leads 8 hours 0.25 per lead


Data cleaningBriteverify screenshot


CRM

HELLOMY NAME IS

You killed my father...Inigo Montoya

PREPARE TO DIE!


Prospecting messageExample scripts:

http://blog.close.io/outbound-sales-book

http://breakthroughemail.com

http://www.getsidekick.com/crm-ready-sales-email-templates


Prospecting message

Original target Managing Director, 50-200, UK and Ireland.

Sent Bounces Open rate Unsubscribes Abuse complaint Interested870 13.58% 33.29% 3.13% 0% 1.57%


Call


Goal


Thank youAlan O’Rourke

Marketing Director | WorkCompass.com

@alanorourke Linkedin.com/in/spoiltchild [email protected]