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John [email protected]@Kindcitizenie.linkedin.com/in/johnghealy/353 (0 )85 107 0894
Growth Hacking … What, Why & How
June 11, 2015
Also Known As – Growth Hacker
What the HECK … is Growth Hacking?
Growth Hacking!
“Basically, growth hacking is a scientific method that requires a full-stack approach to growth — total marketing, engineering, and product integration.”~ Bronson Taylor
Growth Hacking: Goals
Growth Hacking: Job Functions
Marketing V Growth Hacking
Slide 7
Guerilla Marketing
News-Jacking example
Guerilla Marketing: Promotion
“WePay” Doesn’t Freeze Your $s
UX: Instagram
UI Tricks - Speed
Public –By Default
Open Follow Model
Cross-network Post – By Default
UX: Dropbox
Then Now
UX = Guerrilla Marketing
Refer-a-friend: 500MB = Sign Ups 60%
RewardSocial Media Engagement
GamificationDropQuest - Scavenger Hunt
Share Simplicity- via Desktop
Slainte!
ProductCamp Dubin Profile: Moderator: John Healy is CNN’s former Digital Product Marketing Manager. He is currently Head of Marketing & Product Management for Crowdflow.io, an event marketing software company.
He worked as a “Mad-Man” for 15 years with large ad. agencies in New York. He also lectures on “Analytics” and “Strategy” at the Digital Marketing Institute.
John is a freelance Growth-Hacker. He co-founded seed funded content-marketing software and analytics start-ups.
John [email protected]@Kindcitizenie.linkedin.com/in/johnghealy/353 (0) 85 107 0894
Growth Hacking … What, Why & How
June 11, 2015
