guerilla marketing

Guerilla Marketing

93

: . . .1986 ,Ries & Trout .2008 ,Baltes & Leibing

, .2008 ,Baltes & Leibing :-- . . . : . . . . . .

(--) . . . . . . .Levinson, J.C. (2008)

1: 2: 3: 4: 5: 6: :-7: 8: 9: Keller K.L. ().

Barbara Samuel Loftus and Patricia W. Meyers. (1994).

360 degree marketing

illegal methods examples

Non Traditional Methods Allen R. Kathleen. (2003). The InternetIllegal methods: bill stickers - spray paint logos - graffiti adsStickers : Pavement chalking - Product giveaway - Spray paint logosWord of mouth: roach baiting - undercover marketing- live commercialsA Flash mobbill stickers

graffiti ads

spray paint logos

A Flash mob

:1: " " 13882: Baltes, G. Leibing, I (2008) Guerrilla marketing for information service, New Library World, Vol.109, No.2/1, PP.55-46. 3: Allen R. Kathleen. (2003). Bringing New Technology to Market, Prentice Hall. New Jersey.4: Barbara Samuel Loftus and Patricia W. Meyers. (1994). Launching Emerging Technologies to Create New Markets : Identifying Industrial Buyers, Logistics Information Management. Vol. 10, No. 4, PP. 27-346: Keller K.L. (2008). Strategic Brand Management, Building, Measuring, and Managing Brand Equity. 3rd,Ed., New Jersey: Pearson Education International.