HOW CAN A COMPANY IMPROVE ITS MARKETING

SKILLS?

Marketing Plans

Action Assignments

MARKETING IMPLEMENTATION

CHARACTERISTICS OF A GREAT MARKETING

Company selects target

markets in which it enjoys

superior advantages

1.

All employees and departments

are customer minded2.

Good working relations among

marketing, R&D and

manufacturing.

3.

Good working relations

among marketing, sales and

customer service.

4.

The company has installed

incentives designed to lead to

the right behaviours.

5.

Customer satisfaction and

loyalty is continuously built

and tracked.

6.

Skilled in building its brand name

and image.7.

Flexible in meeting customers’ varying

requirements.8.

Created by Deboleena Dutta, LSR,

during an internship by Prof.

Sameer Mathur, IIM Lucknow.

www.IIMInternship.com