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FrictionHow Challenger Brands Become Passion BrandsJeff RosenblumFounding Partner of Questuswww.questus.com
Act I:Welcome To The Revolution
PASSION BRANDS
Macro MicroCategory Level Brand Level
EmpowermentOverInterruptions
8XPerformance
Act II:The Brand Hierarchy
FrictionlessLeadership
FrictionlessCategories
FrictionlessCommerce
FrictionlessAdvertising
Macro
Micro
Media
Org
The BrandHierarchy
How Do I Help People Get More Out Of My Category?
Macro Friction
Act III:Physician Heal Thyself
This IsA Creative Renaissance
FrictionHow Challenger Brands Become Passion BrandsJeff RosenblumFounding Partner of Questuswww.questus.com
