How Journalists Use Twitter

by Emma Brown

Precise, a business information group, held a debate to discuss the ways in which Twitter is

transforming journalists’ working lives…

Here are the key takeaways, reflected in Tweets from the participants and observers of

the debate.

1. Twitter as a Personal News Service

Twitter has, for some journalists, taken the place of a newswire service.

2. Speed is of the Essence

More than ever before, speed is of the essence – Twitter helps journalists keep ahead of the newswires.

3. Online Profile

As the media landscape evolves, it’s important that journalists – as spokespeople for their publications – have an online profile.

4. Twitter… it’s not everything

Although it’s a useful tool for researching stories, not all journalists see its benefit…

5. Tweet Relevance

Just because it’s Tweeted, doesn’t mean it is relevant, representative or even true!

What does all this mean for PRs?

Twitter in Context

While Twitter is a great tool for journalists and PRs, it by no means replaces ‘traditional’ methods of making contact and building relationships.