How Microsoft Dynamics Helps Employees and Partners Be Advocates

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How Microsoft Dynamics Helped Employees and Partners be Advocates

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#AdvocateU

Gregory Shove

Founder & CEO at SocialChorus

@GregShove

Kelly Rigotti

Senior Marketing Communications Manager

at Microsoft Dynamics

@KellyRigotti

Emily Stone

Senior Partner Marketing Manager at Microsoft

Dynamics

@EmilyJStone

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Have a Question?

Use the hashtag #AdvocateU on Twitter for questions & comments

Or Chat with us on ReadyTalk!

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Let’s get started!

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Organic Reach on Social Media is Diminishing

•  Brands’ posts on social networks reach only 6% of fans — at best — without paid

advertising — Forrester

•  92% of consumers trust word-of-mouth-marketing over brand messaging — Nielsen

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Brand-shared content reach

Employee-shared content reach

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Employee Advocacy: Your Employees are Your Brand

Engaged employees are responsible for 80% of customer satisfaction — David Macleod & Nita Clarke

90% of an employee’s social audience is new to the brand — Dell Study

Employee-shared content receives 8x the engagement of brand-shared content — Based on SocialChorus Implementations

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80% 90% 8x

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#AdvocateU

Gregory Shove


@GregShove

Kelly Rigotti



@KellyRigotti

Emily Stone


Dynamics

@EmilyJStone

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Why did Microsoft Dynamics decide to launch an employee & partner advocacy program?

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Unify & Share Partner & Employee Content

•  Unite employees and partners to easily

contribute and share compelling content —

on one platform

•  Position thriving community of employees

and partners as thought leaders in the

industry

•  Train the Microsoft Dynamics team in

professional social media best practices

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What are Microsoft Dynamics’ goals for their employee & partner advocacy program?

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Microsoft Dynamics’ Employee Advocacy Goals

1.  Help a thriving community of employees

and partners to be more active on social

media

2.  Empower employees and partners to

share brand content and industry news

3.  Increase reach on social media and raise

brand awareness

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How did Microsoft Dynamics get started with employee advocacy?

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4 Steps to Launching an Employee Advocacy Program

1.  Achieve Internal Buy-in: Collaborate with leadership and key

stakeholders

2.  Recruit Social-Savvy Test Group: Test the program with a small group

of employees before launching company-wide

3.  Align Goals & Policy: Create an employee advocacy plan and update

the company social media policy to support it

4.  Test & repeat: To ensure the success of our program

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How did Microsoft Dynamics train hundreds of employees to speak on behalf of their brand?

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How to Train Hundreds of Employees & Partners Break participants into small groups

1.  Invited participants in groups of like people and

held calls for each group

2.  Offered program as added benefit to participants

in other strategic programs

3.  Additional training to include social media 101 and

best practices to improve participation and add

value

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How does Microsoft Dynamics motivate employees & partners to engage with the program?

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How to Set Employees & Partners Up for Success •  New content uploaded into the program daily

•  Third party industry content

•  Business innovation

•  Company news and product releases

•  Spotlighting employee and partner-submitted

content

•  Encouraging program feedback and dialogue

throughout training and launch

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How does Microsoft Dynamics reward employees & partners for advocating?

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How to Motivate & Recognize Top Sharers

•  Weekly email: Highlight the top sharers

in the program in the content update

•  Gamification: Weekly leaderboard of

the program’s top sharers

•  Recognition: Publicly recognizing

employee and partner advocates

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How does Microsoft Dynamics measure their goals?

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Microsoft Dynamics’ Top Drivers of Success

•  Employee engagement: 3x the usual

engagement rate of any other program

•  Social media engagement: Thousands of

social media engagements in 90 days

•  Adoption: Hundreds adopted the

program in 90 days

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Employee Advocacy: Benefits Company-wide

•  Social Media Marketing: Increase awareness

•  Human Resources: Attract top talent

•  Sales Professionals: Drive leads

•  Communications: Engage employees

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It’s not that hard. It takes 2 minutes a day.

SocialChorus designed a platform to give all employees the right tools to learn, participate in, and put social media to use.

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#AdvocateU

Gregory Shove


@GregShove

Kelly Rigotti



@KellyRigotti

Emily Stone


@EmilyJStone

25 25 #AdvocateU

Have a Question?

Use the hashtag #AdvocateU on Twitter for questions & comments

Or Chat with us on ReadyTalk!

26 26 #AdvocateU

Interested in Learning More?

For more information on employee advocacy, download our ebook:

How to Train Employee Advocates

A 7 Step Guide to Activating 100 Employee Advocates in 30 Days

http://bit.ly/trainingemployeeadvocates

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Thank You!

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