How Smartphones are driving customers to offline stores
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Mobile-Marketing: How Smartphones are driving customers to offline stores The new customer shops mobile Smartphones & digital Services at the Point of Sale Webchance Academy Frankfurt - 10.Januar 2014 Axel Hoehnke GF / Managing Partner sembassy Executive Board / MobileMonday Germany axelhoehnke | [email protected] | hozpoz.com | +49.173.952.8000
How Smartphones are driving customers to offline stores
Mobile-Marketing: How Smartphones are driving customers to offline stores The new customer shops mobile Smartphones & digital Services at the Point of Sale Webchance Academy Frankfurt - 10. Januar 2014
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Mobile-Marketing: How Smartphones are driving customers to
offline stores The new customer shops mobile Smartphones &
digital Services at the Point of Sale Webchance Academy Frankfurt -
10.Januar 2014 Axel Hoehnke GF / Managing Partner sembassy
Executive Board / MobileMonday Germany axelhoehnke |
[email protected] | hozpoz.com | +49.173.952.8000
*Smartphones at the Point of Sale Trends 1 *How offline
retailers should use Smartphones & Tablets as marketing /
advertsing tool 2 3 *How to start - plan for today - this week and
the next month
Full Value of Mobile axelhoehnke | [email protected] |
hozpoz.com | +49.173.952.8000
*Smartphones at the Point of Sale Trends 1 *How offline
retailers should use Smartphones & Tablets as marketing /
advertsing tool 2 3 *How to start - plan for today - this week and
the next month
The Mobile Opportunity Mobile is fundamentally reshaping how we
as consumers spend from housing and healthcare to entertainment and
travel, from food and drinks to communication and transportation.
Mobile not only influences purchase behavior but also post purchase
opinions - this provides easy ways to: Acquire new mobile customers
Welcome your mobile customers Increase mobile engagement and
conversions Retain your customers on mobile axelhoehnke |
[email protected] | hozpoz.com | +49.173.952.8000
Mobile Web Platform Independent Native App Accessible on each
platform Separate application for each platform Rich Experience
Good Perfect ! Brand Extensible Great Perfect Easily Publishable
Updating in minutes Require a lengthy approval process for each
release is made for: Acquisition Retention impulse - spontaneous
usage familiar with the brand - recurring usage axelhoehnke |
[email protected] | hozpoz.com | +49.173.952.8000
The Mobile Web is the backbone of your Mobile Strategy
Advertising QR-CODES Mobile Web Mobile Apps axelhoehnke |
[email protected] | hozpoz.com | +49.173.952.8000 SMS
Marketing
The Mobile Web is the backbone of your Mobile Strategy
Advertising QR-CODES NFC Tags iBeacon Mobile Web Mobile Apps
axelhoehnke | [email protected] | hozpoz.com | +49.173.952.8000
SMS Marketing
Your Mobile Website is the backbone of any Mobile Marketing
activity Mobile Web Apps QR Codes Mobile Location Analytics Text
Message Marketing Social Media Management Mobile SEO & Mobile
Advertising axelhoehnke | [email protected] | hozpoz.com |
+49.173.952.8000
7 Steps & a ton of apps 1. Give your staff the answer to
every question (iPad) 2. Showrooming as opportunity to engage
customers (ipad) 3. Better serve customers by gathering hard data
what they want 4. Eliminate lines and let your customers check out
instantly 5. Give customers a speedy home delivery option 6.
Mobilize & share by using Mobile PoS Tools / QR Codes... 7.
Embrace the potential of Mobile Media / LBS Marketing ... + a ton
of apps for that axelhoehnke | [email protected] | hozpoz.com |
+49.173.952.8000
4 building blocks of location intelligence axelhoehnke |
[email protected] | hozpoz.com | +49.173.952.8000
What Retailers can do to prepare Develop a mobile strategy 1.
Analyze your mobile market 2. Create mobile friendly sites 3.
Understand your mobile customers Connect with mobile users 1.
promote in-store mobile commerce 2. encourage mobile social sharing
3. use QR Codes on products to mobilize & share
*Smartphones at the Point of Sale Trends 1 *How offline
retailers should use Smartphones & Tablets as marketing /
advertsing tool 2 3 *How to start - plan for today - this week and
the next month
Guidelines & Checklist handout in Frankfurt
Mobile-Marketing: How Smartphones are driving customers to offline
stores The new customer shops mobile Smartphones & digital
Services at the Point of Sale Webchance Academy Frankfurt -
10.Januar 2014 Axel Hoehnke GF / Managing Partner sembassy
Executive Board / MobileMonday Germany