1 How SMS marketing is going to change your business strategies?

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How SMS marketing is going to change your business strategies?

SMS marketing is the modern unique promotional strategy that incorporates

permission based text messaging to spread the marketing information to the target audience. As it is permission based the end users have to give permission to the company to send text messages to their mobile phones.

2 How SMS marketing is going to change your business strategies?

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1 Understanding the

goals: Before incorporating this aspect of marketing it is advisable to review the

business and marketing goals so that

SMS campaigns are created to achieve the desired goals. Go for

S.M.A.R.T. approach i.e. Specific, Measurable, achievable, relevant and

time specific. This will assure that the SMS campaign will meet the desired

objectives.

SMS marketing is marketing using mobile phones. SMS means short message

server. If one wants to dive in the pool of SMS marketing and augment its

amazing benefits it is vital to make certain changes in the business strategies as

follows:

2 Build a team: One person cannot handle the SMS

marketing campaign alone. So it is vital

to build a robust team in such a manner

that it will impact many departments of

your company. Develop cross functional

team to help architect and operate SMS

programs so that the campaign gets a

good kick start and the objective of the

campaign is well attained.

3 How SMS marketing is going to change your business strategies?

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4 Leverage incentives:

Mobile is the most personal aspect of

the consumers. The consumers who

welcome the organization into their

phone, especially through SMS are to

be considered as one of the most loyal

customers. So to show the customers

they are valuable the organization

should shower extra love by incentivize

customers to opt - in by giving

something valuable like discounts,

coupons etc. Non-monetary incentives

like Personalization, reminders,

engagements, access and privileges etc

can add extra cutting edge to the SMS

campaign.

5 Get permission:

Just like E-mail, SMS marketing is

permission based opt-in channel. The

customer needs to clearly opt-in to

receive what the company is offering.

This can be done in following two ways:

by texting a keyword to a short code or

by submitting their numbers via web-

form.

3

Clear Call-to-action:

Most of the SMS campaigns fail

because there is no clear call-to –

action. In other words Call-to-Action

is not presented in the manner

consumer recognizes or understands.

Make this aspect the vital focal point

of the project and give it the required

priority if one wants to drive the

required engagement from it.

4 How SMS marketing is going to change your business strategies?

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8 Leverage contiguity:

SMS is the most immediate channel to

connect to the audience. Deliver the

message before time via clear and

concise call-to-action.

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6

Media integration:

It is vital to leverage the entire SMS

program and drive adoption. For this

one should leverage all the existing

media outlets viz. TV, radio, print,

online, social etc. By doing audit of all

the existing media assets one can

integrate all the SMS call-to-action.

7 Consistent:

Sent SMS messages consistently.

Sending at least one message a week

will enable them to stay at the top of

the minds of the customers.