How to blog to the google top

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How to blog to the top of Google

by Jonny Ross

http://www.jonnyross.com/

mailto:[email protected]

http://twitter.com/jrconsultancy

http://uk.linkedin.com/in/jonnyross


PRODUCTFINANCE

SALES































Search Engine Optimisation

• Create great content

• Ensure this content is accessible to search engines.

• Make pages unique and relevant

• Make the content popular

• Good PR (Traditional PR…online)











On Site

• Keywords

• Content

• Technical Aspect

• Usability






Off site

• Relevancy

• Links

• Reviews

• Reputation
















www.designsponge.com






www.wired.co.uk






http://blogs.ft.com/businessblog/






www.facehunter.org






blog.chryslergroupllc.com











wm5.walmart.com/walmart-moms











Brands using Social Media well include

• Walmart on Facebook

• Major League Baseball on Twitter

• Nike on Youtube

• Gamestop on Google +

• LL Bean on Pinterestt
















https://www.youtube.com/watch?v=dK-dItBgfuM





https://www.youtube.com/watch?v=OqP4Ed35kyc

https://www.youtube.com/watch?v=OqP4Ed35kyc

https://www.youtube.com/watch?v=dK-dItBgfuM












How to create an Editorial Calendar?






Editorial Calendar sounds so complex…

• People think it needs to be fancy and detailed

• Two advantages; planning and accountability

• There are lots of ways to create an editorial calendar, but let’s keep it simple






Step 1: Make a list of key dates for the year

• Product launches• Events / trade shows• Marketing campaigns• Promotions• Holidays• Sporting events• Key milestones• TV Programmes• National Days / Weeks• Charity Campaigns• National Competitions• This date in history






Step 2: Add these to your Roadmap






Step 3: A comprehensive list of all your products and services

• Do any of the products and services fit nicely with your roadmap so far?

• Split them evenly throughout the year






Step 4: Open a Google Spreadsheet

• Sole Trader or maybe 4 staff..?

• Use Google so it’s easy to share and update

• Everyone with permission can have access

• It’s a live spreadsheet

















































































Thought Leadership Blog

“A thought leader is a person who identifies trends, common themes and patterns within a

particular industry or functional area of expertise to help others identify new

opportunities or solutions for growth.”

Glen Lopis, Forbes






Challenge Me?

Does anyone want to challenge me, does anyone think this is all a load of nonsense?

Ask me a question!

• For Tips, Tricks and more free advice Subscribe to my blog at JonnyRoss.com

• Carry on the conversation with me on twitter @jrconsultancy





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