HOW TO BRAND

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A BRAND IS APROMISE

F L L B R A N D M A R K E T I N G . C O MFLL

1 . FIND2. LIKE3. LOVE

F L L B R A N D M A R K E T I N G . C O MFLL

THERE ARE THREE KEYS TOBRANDING:

1 . FIND

F L L B R A N D M A R K E T I N G . C O MFLL

FIND YOUR POINT OF DIFFERENCETARGET YOUR CUSTOMERSUSE THE RIGHT MEDIA

F L L B R A N D M A R K E T I N G . C O MFLL

FIND YOUR POINT OF DIFFERENCE

Why should I choose you?What is in it for me?

What is the benefit really?

F L L B R A N D M A R K E T I N G . C O MFLLTARGET YOUR CUSTOMERS

You can't be all things to all people.Pick customers you can best keep happy.

F L L B R A N D M A R K E T I N G . C O MFLL

USE THE RIGHT MEDIA

Getting your message to customers requires yourbrand to be at the right place at the right time.

Mobile 6pm post. TV Breakfastshow. Radio drive home.

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DELIVER EXCELLENT CUSTOMER SERVICE

2. LIKE

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DELIVER EXCELLENTCUSTOMER SERVICE

Customers buy what they like.Make it easy for them to get

what they want.

Delivery details.Update details.

Store hours.Refunds.

F L L B R A N D M A R K E T I N G . C O MFLL

GIVE CUSTOMERS A REASON TO COMEBACK WITH A LOYALTY PROGRAMME

3. LOVE

F L L B R A N D M A R K E T I N G . C O MFLL

GIVE CUSTOMERS A REASON TOCOME BACK WITH A LOYALTY

PROGRAMME

Customers are rational and if they can get a better dealelsewhere then they will.

F L L B R A N D M A R K E T I N G . C O MFLL

GIVE CUSTOMERS A

REASON TO COME BACK

WITH A LOYALTYPROGRAMME

Delivering on your brand promise needs follow through;for customers to come back and tell their friends.

1 .FIND2. LIKE3.LOVE

DELIVEREXCELLENTCUSTOMERSERVICE

FIND YO

UR POINT

OF DIFFERENCE

TARGET

YOUR

CUSTOMERS

USE TH

E RIGHT

MEDIA

GET THEBOOK!!

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