Embed Size (px)
DESCRIPTION
Having a content optimized website comes down to creating specific content for a specific person at a specific time. This live presentation took place @DUO on Tuesday, October 22, 2013, but you can still take away a lot from the slides themselves. Learn what content optimization is all about, see examples, and get acquainted with the tools that help us reach the optimized site of our dreams!
Citation preview
@DUO How to Create a Content Optimized
Website
Ariel UptonMarketing Coordinator, Duo Consulting@arielupton | LinkedIn
- Favorite inbound marketing tool | A/B Testing- Writes blog posts during my bike ride to work- Currently recording my first album
Ashley KelnhoferMarketing Coordinator, Cloudbakers
@ashleykelnhofer | LinkedIn
- Favorite inbound marketing tool | CTA- Taking notes in Google Keep is my secret to staying organized- I just visited paris for the first time last month
Your Presenters
WHAT IS CONTENT OPTIMIZATION?
CREATING SPECIFIC CONTENT, FOR A SPECIFIC PERSON,
AT A SPECIFIC TIME.
SPECIFIC CONTENT
LANDING PAGES - EBOOKS - BLOGS
SPECIFIC PERSON
INDIVIDUAL BUYER PERSONAS
SPECIFIC TIME
WHAT STAGE IN BUYING CYCLE ARE THEY?
THERE IS NO SUCH THING AS RANDOM
CONTENT.
WHAT DOES OPTIMIZED CONTENT LOOK LIKE?
MODCLOTH
URBANBOUND
HUBSPOT
CONTENT OPTIMIZATION DOESN’T LOOK LIKE...
DUO CONSULTING
CLOUDBAKERS
WHAT IS STANDING IN THE WAY OF YOU AND THE OPTIMIZED
SITE OF YOUR DREAMS?
LET’S PLAY | CONTENT KINGDOM
HURDLE # 1
DO YOU HAVE THE
RIGHT RESOURCES
TO CREATE SPECIFIC
CONTENT?
HURDLE # 2
ARE YOU CREATING
SPECIFIC CONTENT
FOR SPECIFIC
PEOPLE?
HURDLE # 3
DO YOU HAVE
SPECIFIC OFFERS
AND PROMOTIONS?
HURDLE # 4
DOES YOUR SITE
HAVE CLEAR
CALLS-TO-ACTION?
HURDLE # 5
DO YOU HAVE A
WORKFLOW?
LET’S PLAY | CONTENT KINGDOM
OPTIMIZATION RELIES ON
SPECIFICITY.
WHY IS IT IMPORTANT
PEOPLE WANT TO FEEL LIKE PEOPLE.PEOPLE WANT TO FEEL LIKE PEOPLE.
DON’TBE CREEPY.
USE YOUR INTEL TO CREATETHE BEST USER EXPERIENCE
HOW CAN INBOUND HELP
CREATING SPECIFIC CONTENT, FOR A SPECIFIC PERSON,
AT A SPECIFIC TIME.
KEYWORDS
BLOG
CALLS TO ACTION
FORMS
LANDING PAGES
LANDING PAGES
Duo Consulting is a web development agency changing the way organizations market and communicate online.
We believe in open | open book, open source, open minds.
We’re focused on opening up opportunities for our clients through inbound marketing & enterprise social networks built on Drupal and Hubspot platforms.
CLOUDBAKERS SLIDE
@DUO How to Create a Content Optimized
Website
![[Webinar] How to Create Optimized Amazon Product Listings | CPC + Skubana](https://img.pdfslide.net/doc/110x75/58f05a301a28abf7588b45e5/webinar-how-to-create-optimized-amazon-product-listings-cpc-skubana.jpg)
![[E-Book] Create Conversion Optimized Landing Pages](https://img.pdfslide.net/doc/110x75/554bb0a5b4c905b8618b59ac/e-book-create-conversion-optimized-landing-pages.jpg)
