Q&A STRATEGY

Does your website answer questions that people pose on Q&A sites like Quora? If so, the Q&A strategy can be an easy way to get some initial traffic to your website.

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Some of the top Q&A sites are:

• Quora• Yahoo Answers• StackExchange• Answers.com

Q&A

One of the easiest ways to quickly identify Q&A opportunities is with CanIRank’s Promote My Content tool. To use the tool, first input the website or blog post you want to drive traffic to and the keyword you want to target.

Select the Q&A strategy and the number of results you’d like to view, and generate your results.

The following attributes are true of the questions that are worth your time to answer:

• They’re not too old. The older the question, the more existing answers you’ll be competing against.

• They don’t have too many other answers for you to compete with.

• They have a relatively high number of views compared to other questions. This indicates that the question and its answers command interest.

ANSWERQUESTIONS

Questions that command a lot of interest, but don’t have many answers are generally difficult to answer. You can expect to put in some serious work into preparing thoughtful answers to difficult questions. It may take up to 30 minutes sometimes to answer a question, but if your answer is viewed and drives traffic to your site, it can be well worth your time.

There are three approaches you can take in answering questions to ensure that your answer gets viewed.

1

On occasion, the question is one you’ve already answered comprehensively with content you’ve created in the form of a blog post, white paper, etc. If this is the case, you can provide a brief answer with a link to that existing content of yours.

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Often, the content you’re attempting to promote with an answer on a forum is related -sometimes pretty loosely - to the question. In this case, you’ll need to spend time writing a direct, detailed answer to the question, but you can link to your content in your answer 1-3 times where it’s relevant.

2

Recommend your product directly if it’s an answer to the question. In order not to have people ignore your response as spam, it’s essential that your response is transparent and authentic. Disclose who you are in relation to the product, and make sure the answer is valuable by providing an explanation of how the product addresses each part of the original question. Be honest about whereyour product is strong, as well as some of its shortcomingsbecause readers will value that.

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Getting traffic to a new website or a new blog post can be a challenge. The Q&A strategy is a highly actionable way to earn traffic by providing information that people are looking for.