How to Get the Right Digital Influencers for

Your Brand

Digital influencers are trendsetters, the people

others look to for inspiration

They’re effective. According to a 2012 Nielsen study, 92% of people

surveyed said they trusted paid media, such as referrals, over

other advertising.

But how can you identify the best influencers for your

brand?

RelevanceTheir interests align with your target customers

segments

ReachThey have a substantial following, at least within your target demographic

ResonanceTheir status inspires others

to mimic them

Gender, location, and frequency of social posting

are all important to consider

Finding people who are already fans on social media

is a good starting point

Personalization is critical in your outreach

to influencersMaintain relationships with fans on

social media, even outside promotions

Remember, influencers are not brand ambassadors

They’re independent entities in a mutually beneficial relationship with

your brand

If you’re interested in recruiting ambassadors, Pulse Ambassadors can help you. Check us out today!

About ReadyPulseWe deliver social proof on-demand and at scale

For more information, contact us atreadypulse.comcontact@readypulse.com@readypulse