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We will cover changes in Customer Behavior in the last 10 years! Today you required a more dynamic website than never before. Also, we will show you what tools you need to attract more customer with internet marketing.
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HOW TO GROW YOUR BUSINESS TODAY?
JONATHAN OSORIO @Jonathan1Osorio
Company Director @RealGraphicsUSA Ø realgraphics.us Ø [email protected]
WEBSITES BEFORE & AFTER
Y2K
WHAT HAPPENED?
A: HUMANS HAVE CHANGED.
The way we live has changed.
The old marketing playbook is
86% skip TV ads
91% unsubscribe from email
200M on the
Do Not Call list
44% of direct mail is never opened
BROKEN.!
The customer is in control.
100 BILLION SEARCHES PER MONTH
HOW WE CAN ATTRACT THOSE STRANGERS?
In order to attract customers, marketers have to provide them with
something they will love.
Cold Calling Cold Emails (SPAM)
Interruptive Ads Marketer - Centric
SEO Blogging Attraction Customer - Centric
INBOUND TRADITIONAL
vs.
Inbound Marketing = Content + Context
Content
CONTENT + CONTEXT
Build Marketing Assets
Blogs Interactive Tools
Photos & Infographics
Videos & Podcasts
Presentations & eBooks
Inbound Marketing Methodology
VISITS
LEADS
CUSTOMERS
Visualize an Offer to Give your Visitors, Leads or Customers.
Create a Landing Page to Advertise your Offer & a Call to Action that Links to your Landing Page.
Promote Landing Page and Blog Articles on Social Media.
Create an Email Marketing Offer to Engage Existing Customers.
Analyze and Measure Results. Rinse and Repeat.
