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Build an audienceCreate an ebook (collect emails)
Start a blog (post 2-3 a month)
Guest post on industry publications
Build relationships with influencers
Interview influencers on your blog
Curate educational content on social media
Befriend a journalist (use ebook)
Smart cold emails1. Identify your customer
2. Get their attention on social media (follow &
share their content)
3. Use Hunter.io to find email address
4. Email asking for feedback on your ebook
5. Use Retargetlinks.com to remarket
6. Follow up with valuable content
6 launch marketing tipsLaunch on Product Hunt (find someone to hunt you)
Email your list
Pitch journalist (use storytelling & data +
retargeting)
Email your friends and family for support
Send cold emails
Retarget on FB with ebook & demo ads
Thank your customersReceipts/invoices
Thank you cards using Maillift.com
On social media
By giving them swag
By educating them
By invite them to a private community
Ask your customers For feedback
To help spread the word
For referrals
How they would describe your product
Remember there are only 5scalable growth channels
1. SEO
2. Paid acquisition
3. Virality/Word of Mouth
4. Sales
5. Other
Rare or situational marketing channelsthat sometimes work. Often notrepeatable. These are as rare as a unicorn
(noun)
Other