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Online ToolsManage and Scale Your Business
The WebYour Site
BlogShop
Social Media
WebsiteHome Page
About
Contact
?
SimpleKeep your website simple. Focus on having a small, clean, good looking site. Less design is better, but it needs to be good.
PeopleDon’t ignore or hide the smallness of your business. For startups, people want to know about the actual people, so don’t hide that..
WebsiteWIX/Weebly
Squarespace
WordPress
WIX & WeeblyThese will likely be good enough for most startups. Since your site should be simple, these tools will likely work and save you time and money over the advanced solutions.
AdvancedFor more advanced needs, Squarespace and WordPress are both excellent options.
BloggingMedium
News FeedYour blog is how you’ll update people on new things about your business. Products, people, customers, etc. It is a primary tool for your business and it’s very important to not hide your blog within your site.
Nothing ComparesI don’t think there is a comparable platform for blogging today. Medium will get more people to your blog posts.
StatsYou’ll know how many people read it, where they came from, and who has recommend it.
RecommendationsThese help get your blog posts out to friends of friends - an important part of online marketing.
TagsAnother way to increase readership.
Social MediaBuffer
Hootsuite
CentralizationFrom within these apps, you can post to all your social media channels, saving you considerable time.
AutomationScheduled tweets help you implement the social media strategy you need without always being online.
MetricsGet basic data on your shares.
Email MarketingMailchimp
Email Newsletters WorkI don’t think there’s any reason to choose a service other than Mailchimp for sending regular email newsletters.
Granted the efficacy of email marketing depends on your customer demographics, but for most businesses, this is still a valuable tool.
CollaborationGoogle Apps
EmailBy using google apps for domains, you can set up email for your domain. There is no other comparable solution.
Document SharingWith your google apps account, you can utilize google docs to create and share documents, spreadsheets, and even presentations, like this one, which was created with google docs.
Business [email protected]
Be PersonalUse personal names for your primary contact email address.
CatchallConfigure a ‘catchall’ for your google gmail business account.
AliasesAliases let you publish an address like [email protected], but have those emails still end up in your primary inbox.
Project ManagementTrello
Super SImpleTrello is easy to setup and easy to use. It is likely good enough for your simple project management needs. Make sure to read some of the help documents before setting up your first boards and lists.
CRMInsightly
Hubspot CRM
Manage RelationshipsA customer relationship management system will help you keep track of your communications with customers, suppliers, government entities, and anyone else you interact with regularly.
You can integrate these directly with gmail as well.
Survey & FeedbackSurveyMonkey
Typeform
TypeformAlthough SurveyMonkey is more full featured, I think Typeform is the better choice for startups.
Typeform creates better looking forms which will make your brand look good. And Typeform has enough advanced features to do what you likely want to do.
Sell StuffShopify
Stripe
ShopifyShopify has the ability to sell to both wholesale and retail customers from the same data set. You can also password protect your store, which is useful when only selling to approved buyers.
StripeEveryone who wants to sell at the products at farmers markets or any other non retail location should be using Stripe. Period. .
AutomationsIFTTT
Zapier
Automations?These tools let you glue together various systems around the web and reduce your manual labor.
I would start with some basic social media automations with IFTTT, but keep Zapier in mind for your more business/process automations.
RecommendationsSite: WIX
Blog: Medium
Post Updates: Buffer
Email Marketing: Mailchimp
Documents: Google Docs
Email: Google Accounts
Projects: Trello
CRM: Hubspot CRM
Surveys: Typeform
Sell: Shopify
Payment: Square
Automations: IFTTT
Other ToolsMaps: BatchGEOIf you need to display a map of locations where your product is available. Super easy!
Recurring Processes: ManifestlyUse checklists for your recurring processes. Manifestly helps you track and execute these tasks.
http://honeybeestud.io
Good and FastI’ve worked with many designers over the years and Daniella is one of the fastest I’ve worked with.
For startups, it’s hard to go wrong with Daniella’s design for logos, simple sites, and more.
