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Social Fresh Conference http://socialfreshconference.com
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©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
Marketing Solutions
Is Your Brand Visually Chic? The Power of SlideShare and InfographicsJason Miller, Sr. Content Marketing Manager
@JasonMillerCA
@LinkedInMktg
Feel free to Tweet along:
#SocialFresh@jasonmillerca
@LinkedInMKTG
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
1 of every 3Professionalson the Planet ison LinkedIn
1/3
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
Jobs
Content7XContent pages receive 7X the page views vs. job pages.
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
The Definitive Publishing Platform
Professional
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
Let’s Talk About Content…
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
Research shows that a picture is really only worth 81.4 words,
on average.
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
The visual is the new headline!
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
5 Reasons for Going Visual
WE ARE ALL
VISUAL THINKERS
Visual language aids
in decision making
Visual is more persuasive
Visual makes a better,
longer overall impression than
simple text
1 2
4
3
5Visual connects
emotionally
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
SlideShare is a Platform for Visual Content Marketing Thought
Leadership
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
Who’s Doing it Right?
Meet the experts.
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
Visual Kicks Text’s A**
328,000Views!
Who’s Doing it Right?
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
Cross-channel Integration
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
Built in Lead Forms
Provides a robust dashboard for measuring success
$4620
<$1.00$ per Success
7440Successes
$1.00$ per New Names
4482New Names
Indexed by Google
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
The Infographic is not Dead; Claiming that Something is Dead is
so Passé
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
The Multi-Benefits of Successful Infographics
Provides a snapshot of a bigger story
Breaks down a complex idea
Easily shareable & attracts attention
Fuel for your social and demand-gen programs
Great SEO for linkbacks
Enhance press releases
Entertaining and fun
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
PUBLISHER TOTAL UNIQUE VISTORS
178,809,843
TOTAL POTENTIAL VIEWERSHIP
3,024,141,647
33 LINKBACKS FROM TOP TIER PUBS
8109 SHARES
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
Kittens vs. Bacon
When You Need That Extra Push…
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
Inbound + Outbound = Heavy Metal Thunder(Sponsored Updates)
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
Mobile is Accelerating Content Consumption
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
Smartphone Consumption is Always On
9pm6pm3pm12pm9am6am
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
Optimizing SlideShare for Mobile
GO BIG
Say more with less
Keep it simple
A picture is worth
1,000 words
1 2
4
3
5Use high
contrast colors
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
For Those About to Create Visual Content…
Where do I Start?
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
The only art I’ll ever study is stuff that I can steal from.
- David Bowie
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
#CultureCode
8 MILLION VIEWS!
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
Promoting your event? Check…
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
A Coupon Code Inside Your Slidedeck? I’ll Take It!
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
A visual journey of FAQs? Genius.
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
Clickable links inside your SlideShare deck, Boom!
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
How Do You Know if This Stuff is Working?
Increased referral traffic
Social Engagement
Higher quality leads
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
Social Content
SEO
Demand Gen
PR
Community
Meet the NEW Marketing Team……
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg 44
©2014 LinkedIn Corporation. All Rights Reserved. LinkedIn Marketing Solutions#sophisticatedmktg
“People want a thrill, people want a spectacle and people love
to be entertained.”