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Focusing on the Higher Education Market !
Online Content:!Opt im iza t ion T ips
3.2 million grads!
U . S . H S S t u d e n t Po p u l a t i o n D a t a
1!
Market Potential!
According to project ions publ ished by the U.S. Department of Educat ion, whi le the
number of h igh school graduates peaked in 2009 after more than a decade of steady growth, that number wi l l s t i l l equate to
near ly 3.2 mil l ion through 2021.
h#p://www.nacacnet.org/research/research2data/Documents/2012SOCA.pdf!
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Generation Z “iGen”(19 & Under)!
! 25.9% of the U.S. Populat ion ! Socia l Media Addicts - more on
Instagram vs. Facebook ! Prefer v isuals to text
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h#p://www.adweek.com/news/adverBsing2branding/gen2z2infographic2can2help2marketers2get2wise2future2159642!!
-Ryan Cra ig H i ghe r Ed Job s . c om B l og Au t ho r
According to comScore, apps now account for more than 50% of total time spent with digital media. The heaviest users are those in the 18-24 age group (the traditional university demographic) – for these users, mobile internet usage has taken over PCs.!
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Digital Media Consumption Keeps
Growing!2!
Mobile is King!
! Mobi le advert is ing has increased by 90% over the last 2 years.
! According to eMarketer, mobi le ads
are expected to make up 70% of d ig i ta l ad spend by 2019, up from
40% of the tota l th is year.
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h#p://contently.com/strategist/2015/08/20/its2not2just2mobile2Bme2spent2across2digital2media2is2booming/!!
Now What?!Sharable + Snackable =
Engaging Content!3!
Content Creation Basics!! Evoke Pos i t i ve Emot ions => awe,
amusement , l aughter ! Do Your Research ! Opt im ize V i sua l s fo r Soc ia l Shar ing ! Use a Catchy Head l ine => make peop le
c l i ck ! ! Demonst ra te Author i ty => add a by l ine ! Consu l t the Exper t s => at t rac t
in f luencer shares ! T ime i t r igh t
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h#p://contently.com/strategist/2014/10/14/infographic2the2secret2formula2for2creaBng2shareable2blog2posts/!!
The Secret Formula!
The Secret Formula!
Balancing the Equation!
Balancing the Equation!
Video is the future of content-and
the future is now…!4!
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Video content is shared nearly 4x more than other types of content.!
Now how do we navigate the
space?!View the next few slides for helpful info & tips. !
Lengths Online!
h#ps://s3.amazonaws.com/external_clips/a#achments/73995/original/social2media2length2infographic.jpg?1441309677!!
Lengths Online!
h#ps://s3.amazonaws.com/external_clips/a#achments/73995/original/social2media2length2infographic.jpg?1441309677!!
h#ps://s3.amazonaws.com/external_clips/a#achments/73995/original/social2media2length2infographic.jpg?1441309677!!
Optimization Tips:!Headlines & Images!
Click here for a helpful how-to article & good luck!!
