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Better, faster and more effectiveHow to to optimize your digital marketing processes with
Digital Asset Management
Welcome
February 23, 2017
AgendaIgor Corvers, Osudio Overview: DAM in a Omni-Channel context
Peter Mielke, CelumMarketing Process Optimization with DAM
Nice to meet youIgor CorversDirector Sales, Osudio
Since 2007 actively involved in e-commerce and PIM/DAM sales pitches across Europe
20 years of e-commerce experience
E-commerceMaster Data Management Experience & Engagement
Osudio guides your organization to build the right data fundament for e-commerce
success.
Osudio helps you build the perfect fit between functionality and design. Not only helping your
customers buy from you but also creating meaningful interactions.
User Experience & Digital Transformation
Our portfolioSome customers
Retail
Manufacturersbrands
Self service
miscellaneous
B2B
Content & CommerceHigh-Level Architecture
PIM MAM/DAM
ERP CRM SRM ...etc
ESB
ERP
Web Experience Management Enterprise Digital Publishing
E-Commerce
Fron
t End
Back
end Marketing
Mas
ter D
ata
TMS
Wor
kflow
s
Master Data Management Scenario
Division, User
Marketing Sales Product Management
Suppliers/Systems
Data Source 1
Data Source 2
Data Source 3
…2 way communication? Which system is leading?
ERP
Import• Supplier Integration• Flexible Imports• Data Quality Checks
Workflow• Product Status• Roles and Rights• Dynamic Workflows
Data Management• Mass Data Editing• Assortment• Media Files
Export• Site Planning
(Print)• Flexible Export• Automation
PIMDAM
Feedback (eg. Order, …)
Online
• B2B, B2C Commerce
• Partner Channel• E-Catalogue• Marketplaces• Mobile
Print• Price lists• Catalogues• Flyer• ...etc.
POS• Point of sale
system• Displays• Terminals• Advisory tools
Social Media • Facebook & Co.
Don‘t hesitateIgor [email protected]
/igorcorvers@igorcorvers
12
WHO AM I
Peter Mielke studied Business Administration focussing on International Management and Project Management. Within CELUM, he advises companies in Content- and Digital Asset
Management projects.
Sales & Marketing ManagerNorthern Germany, UK & Nordics
PETER MIELKE
Over 800 customers in 35 countries
SMART, AGILE & AMBITIOUS
WHO WE ARE
ABOUT US
Privately held, profitable & growing
100 employees in 5 subsidiaries
Innovation leader: 60% R&D
Founded in 1999
CUSTOMER IN THE CENTER
14
“
Sources: Forrester Research, Oracle
HOLISTIC CUSTOMER EXPERIENCE
Customers expect a rich experience across the whole customer journey
86% of customers get informed on 2 or more channels before the actual purchase
89% of marketers increased their budget for content marketing in 2016
WHAT IS THE CHALLENGE?
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Offer relevant, engaging content
in the right format, across all channels,
in a consistent way.
CREATEENGAGEMENT
HOW YOU CAN DO IT
16
DAM supports the creation, management and sharing of content for multi-channel rich
media customer experiences.
DIGITAL ASSETMANAGEMENT
(DAM)
WHAT ARE DIGITAL ASSETS?
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Digital Assets are not simply digital files.
They are content objects which have a specific
value for a company or organization and have high replacement costs
when they are lost.
“
WHY YOU SHOULD CONSIDER A DAM SYSTEM
CENTRAL CONTENT
HUB
All content in one place, secure,
available, easy to find and retrieve. One Single Source
of Truth.
ACCESS & RIGHTS
MANAGEMENT
CONTENT LOGISTICS
CENTER
TRUEMARKETING
COLLABORATION
Control who can manage, view and
use content. Avoid lawsuits.
Get content to the right people,
integrate product information, push to digital, print or
store front.
Collaborate with agencies and
creative partners in a centralized
hub.
DAM SAVES TIME & MONEY
Get rid of overhead in
staff sustainably
Finding instead of
searching: 35% of searches fail
Increase of efficiency and more time for core business
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CREATE ONCE – MANAGE CENTRALLY – USE EVERYWHERE
BEST-OF-BREED DAM HAS A PLACE
21
Specialized and profound solution for holistic Digital Asset Management
Independence through solid enterprise architecture, standards and interfaces
Retain long-term technological flexibility for the whole infrastructure
One highly integrative, scalable and central Marketing Content HubStrategic, long-term and therefore sustainable investment
WCM
PIM
Social
DAM
Marketing Automation
Content Marketing
MRM
e-Commerce
ERPBENEFITS OF A BEST-OF-BREED DAM SOLUTIONHOW TO DISTINGUISH
AT THE HEART OF YOUR CONTENT STRATEGY
22
“
23
HOW DOES DAM MAKE YOUR PROCESSES FASTER AND MORE EFFEKTIVE?
A SMART REPOSITORY FOR YOUR ASSETSTime-saving tagging through smart logic in the background ensures that everything is kept in order
DIGITAL ASSET MANAGEMENTOrganize & share any file, any format, any volume
FINDING INSTEAD OF SEARCHINGReduces regular search processes to a minimum of time and provides a better overview
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HOW DOES DAM MAKE YOUR PROCESSES FASTER AND MORE EFFEKTIVE?
THE GOAL: TRULY
INTEGRATED WORK
INTEGRATIONIS KEYGet rid of real time-consumers with seamless integration in third-party systems
MARKETING COLLABORATIONCreate, manage, share, approve & collaborate
INTEGRATION IS KEY
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A DAM system is the central
Content Hub in every Omni-
Channel Commerce
infrastructure. OMNI-CHANNEL
COMMERCE PLATTFORM
DAM
PIM
ERP
CRM
E-COMMERCE WEBSHOP
MARKETING AUTOMATION
E.G.
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LET`S GO PRODUCT
DEMO VIDEO – UPLOAD & METADATA
27
HIER VIDEO EINFÜGEN
28
LET`S GO PRODUCT
DEMO VIDEO – INDESIGN.CONNECT
29
HIER VIDEO EINFÜGEN
QUESTIONS?THAT´S IT!
CELUM Deutschland GmbHWilmersdorfer Strasse 145 - 14610585 Berlin
THANK YOU!
STAY IN TOUCH
+49 171 2080657
Peter Mielke
Peter Mielke
www.celum.com
STAY IN TOUCH
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