How to Prep Your Facebook Page for a Big Event - A CHECKLIST

A CHECKLIST

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How to Prep Your Facebook Page for a Big Event

Agenda

1) Create a calendar for your page content2) Determine roles for managing page during the event3) Let people post updates on your Page4) Filter hurtful comments and language5) Let people send you private messages6) Update your cover image7) Clean up and rearrange your tabs8) Create a Facebook Event with your Page9) Draft and / or schedule Page posts promoting event10) Pin best posts to the top of your Page

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• Aligns with org communication goals• Helps communicate plan across org• Helps define who owns what

Create a calendar for your page content


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Determine roles for managing page

• Assign role to curate and draft• Assign roles for moderation• Limit admin roles


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Let people post updates on your Page

• Let people post videos and photos• Increases reach and engagement• Reviewing posts is optional


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Filter hurtful or hateful language

• Block hateful or hurtful language• Don’t block mentions of “competition”• Can’t replace human moderation


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Let people send you private messages

• Gives community ability connect privately• Be prepared to respond quickly to messages• Ok to activate ONLY during events


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Update your cover image with event info

• Promote event on cover• Include date and key details• Include event URL in description


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Update your cover image with event info

• Use canva.com to create your cover


http://canva.com

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Clean up and rearrange Page tabs

• Remove outdated tabs• Edit names of tabs, if needed


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Clean up and rearrange Page tabs

• Remove outdated tabs• Edit names of tabs, if needed• Make sure event custom tabs are visible


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Create a Facebook Event with your Page

• Create with your Page, not Profile• Include registration link• Drive people who register to RSVP


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Draft or schedule posts promoting event

• Review these posts with team• Review and refine as needed• Get notifications when published


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Pin best posts to the top of your Page

• Select most engaging posts (use Insights)• Edit post to include link to registration page• Unpin after event is over


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Checklist

Create a calendar for your page contentDetermine roles for managing page during the eventLet people post updates on your PageFilter hurtful comments and languageLet people send you private messagesUpdate your cover imageClean up and rearrange your tabsCreate a Facebook Event with your PageDraft and / or schedule Page posts promoting event Pin best posts to the top of your Page


johnhaydon.com


Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online fundraising. Consultancy based in Cambridge, MA.

Instructor at Marketing Profs University, regular contributor at Social Media Examiner

Author: Facebook Marketing for Dummies, 3rd and 4th Editions

Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and various local Chamber of Commerce.

Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, Razoo Foundation.

About John


http://www.amazon.com/Facebook-Marketing-Dummies-Business-Personal/dp/1118107403/