How to set up your linked in company presence external deck (2)

Company Presence Your company presence on LinkedIn

LinkedIn Confidential ©2014 All Rights Reserved

Company Page

©2014 LinkedIn Corporation. All Rights Reserved. 2

Your destination to establish your company's identity and build

relationships with the world's professionals

Identity

Your company’s

profile to the world’s

professionals

Network

Connect professionals

and your employees

to drive economic

opportunity

Knowledge

Share content &

opportunities to make

professionals more

productive &

successful

Make the most of your company’s LinkedIn

page presence


Establish

Establish

your profile

Attract

Attract an

audience

Engage

Engage through

content

Extend

Extend your

presence


Don’t just fill out your profile, maintain an active page

9/10 nearly 9 out of 10

members believe a

Company should maintain

an up-to-date Company

Page on LinkedIn

>2/3 of members believe that it

would negatively affect

their perception of a

company if they didn’t

maintain an active

Company Page

>1/2 of members stated they

would be less likely to

apply for a job and do

business or purchase

from a company that

didn’t maintain an

active Company Page


Optimize & refine

through analytics

Activate your thought leaders

to post & share their content

Engage through content


Extend

your presence

Step 4

Extend your presence

A dedicated page for aspects of your business

with their own messages and audience

segments to share with

Showcase Pages

A dedicated page to showcase your employer

brand and serve relevant career opportunities

to passive & active candidates

Career Pages


Pages for subsidiaries and regions

with distinct recruitment needs

Affiliated Company Pages


Further engage dialogue by highlighting

relevant groups on your pages

Featured Groups


Customize your pages

for your global audiences


Better engage your different audiences globally

through personalized content


Add page admins for regional

markets with local content to share

Adjust the page name and description

for each of the supported languages

Publish updates targeted by geography

and language preference

微软。我们将深入了解在雷德蒙德我们新开发部的工作空间。

如何微软开发部门改变了它的工作空间，并转化它是如何工作

bit.ly – S.“索玛”Somasegar，微软开发部门的副总裁，将您的最近改造的18号楼内为新的开放式布局之旅。

快来为你。做你喜欢。

在微软，我们帮助世界各地的人们和企业充分发挥其潜力。

我们做这个简单的任务来的生活每天都会通过我们的激情创造的技术和开发触及几乎所有类型的客户的产品。

工作在微软让你有机会做的事情，使千百万人的生命，甚至数十亿，一个真正的区别。为了达到你的全部潜力。

那么，为什么不仔细看看微软？我们认为你会发现惊人的事情真的就发生在这里。较少见

微软

Steps to extend your presence

1. Start with a Company Page and post content that spans marketing, talent recruitment, corporate, brand, local, and global level topics

2. Explore additional page options to extend your presence

1. For talent: Create a Career Page if you want a dedicated page to showcase your

employer brand and serve relevant career opportunities to passive & active candidates

2. For marketing: Create a Showcase Page if you have a specific brand, business unit, or marketing initiative that wants its own voice on LinkedIn and resources to support a distinct page

3. For global companies: Add regional employees as admins to post locally relevant content for global audiences if they have content to share

3. Make your pages more effective 1. Affiliate Company Pages to your parent Company Page that represent parts of

your business with distinct recruitment needs and regions that need a fully distinct page presence

2. Feature groups on your pages to further engage in dialogue around particular topics of interest


Taking advantage of the full Company Page

ecosystem - Microsoft


Company Page

Microsoft—1,613,276 Followers Computer Software

10,001+ employees

Career Page

Microsoft

Career Page 4,245 jobs posted

Featured Groups

Be Future

Ready 7,025 members

Showcase Pages

Office 13,025

followers

See more

Dynamics 11,205

followers

Lync 4,625 followers

Visual

Studio 3,078 followers

Affiliated Company

Pages

Skype

See more

Microsoft

Nederland

Yammer Inc.


Let’s get started.

Marketing

How to set up your linked in company presence external deck (2)