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www.getsidekick.com
HOW TO STOP ASKING
THIS ANNOYING
EMAIL QUESTION FOREVER
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Hey …
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Hey … Did you get my email?
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If you haven’t asked that question before, then you’ve at least wondered it.
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Here’s what sending an email used to look like …
1
2
3
Write the email.
Send the email.
???
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Here’s what sending an email used to look like …
1
2
3
Write the email.
Send the email.
??? What happens here?
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We. Don’t. Know.
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We. Don’t. Know.
(That’s a problem.)
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But now, using email tracking software, we can know when someone …
Opens our email
Clicks on a link in our email
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Email tracking gives us the power to build and maintain relationships in a crowded and
competitive inbox environment.
TWEET THIS
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How does email tracking work?
Email tracking software places a pixel in our emails that can detect the exact time
and place an email is opened.
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How does email tracking work?
Email tracking software places a pixel in our emails that can detect the exact time
and place an email is opened.
TRY EMAIL TRACKING TODAY
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How does email tracking work?
Email tracking tells us:
When someone opened our email
How many times they opened it
Where they were and
What device they used
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You might be asking …
“Why would I want to track an email? Isn’t that creepy? An invasion of privacy?”
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You know those newsletters you get from Disney, Nordstrom, and other brands?
A marketer keeps track of those emails.
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TWEET THIS
Marketers have been tracking emails since the early 1990s.
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Email tracking software, like Sidekick, puts that power into the hands of all working professionals.
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Email tracking helps us ...
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SAVE TIME
If someone who usually works in San Francisco opens our email from a
mobile device in Hawaii, we know that they are likely on vacation. Now we
know not to send an annoying, time-consuming “just checking” email.
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Email tracking gives us valuable insight into our email interactions with
contacts, networks, customers, or prospects. We can use this insight to
strengthen our outreach by catering to their specific relationship with us.
GET CONTEXT
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With Sidekick, we can also see a person’s professional history from their
LinkedIn profile, their Twitter feed, details about their company, and more
straight from our inbox.
GAIN UNIQUE INSIGHT
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UNCOVER MORE ABOUT EMAIL TRACKING
Track emails. Save time. Get context. Gain insight.
Sound too good to be true? It isn’t.
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Here are some ways professionals have used email tracking …
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Case In Point
Exceed expectations with your boss.
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Brad Coffey VP of Product &
Corporate Development HubSpot
My boss travels a lot for business development and there are often large blocks of time when he can’t respond to my emails.
I started sending tracked emails to him so I could get a better idea of his availability -- I get notifications as soon as he opens emails which usually tells me that he’s also available for a quick call about an important deal.
I thought it would be a good time to give him a ring to chat about it. He was so impressed that I was pro-active about responding to his concerns about the proposal, and he felt relieved that he didn’t have to type up a long feedback email.
Now I'm his VP!
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Case In Point
Close a $100,000 deal.
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Mack McGee Executive VP & Principal
Groove
Last year I was POSITIVE we’d landed a contract with a huge eCommerce client. I thought we had the deal in the bag.
After speaking for weeks, we sent our final proposal with a quote and entire process mapped out. And what happened? Absolutely no response. Silence.
Three months later, I get a notification that eCommerce company opened my email … and clicked the link to our proposal. Later that day, I get another notification alert that they’re reading our blog posts.
I sent a follow up email, hoping that they were interested again. Three weeks later, we closed the deal, worth more than $100,000.
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FIND OUT THE $100,000 STORY
Get the whole story of how Mack McGee closed a $100,000 deal using email tracking.
And how you can do it too.
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Case In Point
Book the connect call.
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Josh Harcus Head of Inbound Strategy
Hüify
I've been nurturing a lead for about three months now, and my main contact has been the company's Business Development Director.
I saw that he was opening the initial emails from three months ago. This showed me that he was looking for a reference point for when we began working together.
Because he has been a huge advocate for bringing us into his organization, I knew that he was getting frustrated with the time it was talking his own company to make a decision and move forward.
So I reached out and asked if there was anything I could do to move the process along. Now, I have a meeting booked with the CEO of the company.
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Curious how other professionals are using email tracking?
DISCOVER MORE USE CASES
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How do we track an email? It’s as easy as …
1 2 3
Install an email tracking app. We recommend our product, Sidekick.
www.getsidekick.com
How do we track an email? It’s as easy as …
1 2 3
Install an email tracking app. We recommend our product, Sidekick.
INSTALL SIDEKICK
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How do we track an email? It’s as easy as …
1 2 3
Compose an email. To make this easier, we created a contact profile feature so you can see information about the person you’re emailing.
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How do we track an email? It’s as easy as …
1 2 3
Check “Track Email” box and click Send.
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How do we track an email? It’s as easy as …
1 2 3
Bonus: Receive notifications!
4
Book meetings. Close deals.
Get promoted.
Reap the benefits of email tracking.
START HUSTLING WITH EMAIL NOW
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